Could you ever make rugby the number one sport?
Could rugby union, with it's 'game for all shapes and sizes' and its penchant for collision injuries ever, really, be the number one game of choice in a group of islands with a burgeoning obesity crisis and a love of soccer?
Mmmm. Discuss. How would you do that?
My own personal opinion, if you want it, is that countries like Scotland and England have become car-dependent, TV-watching, complaining countries that breed people who are, frankly, softer than your average Kiwi, Australian, South African, or even Frenchman.
Youngsters can learn from Scotland captain Alastair Kellock (pictured) but BBC blogger John Beattie feels schools are key to developing Scottish rugby Pic: SNS
I am, actually, ecstatic for the Welsh, who, uniquely in the British Isles, do indeed have rugby as a tangible part of their culture and have had so to an extent where, for a while, rugby would have been their largest sport.
Ask any English rugby player what it was like to play rugby against the Welsh clubs in the olden days and he will show you a few scars.
I'm a proud, proud Scot but there is a culture in Scotland and England where to be seen to be ultra sporty, perhaps a rugby-lover and tough into the bargain, is viewed as extreme. It is far more politically acceptable to believe that we all win, especially at school.
The fact that Scotland, England and Ireland are all out will mean that the attractiveness or otherwise of the World Cup is merely a diversion. The question now is how those countries, including mine, rebuild and remodel to provide a better challenge four years from now - or perhaps even further down the line.
The new chief executive of the Scottish rugby union, Mark Dodson, has gone on record as saying that he wants rugby to replace football as the game of choice for Scottish children.
And yet a friend of mine called me during the week after a high tackle by Delon Armitage on Chris Paterson saying: "How can a game like this, where a tackle like that is hardly commented on by the pundits, really be a sport where mothers want their children to play it?"
He's a football fan and I kind of get his argument.
But it's worth looking at rugby's position in society. Earlier on today I watched small tousle-haired kids skipping to mini rugby on the pitches opposite my house. They were loving it and, if ever rugby is to mount a serious challenge to football, I think mini rugby needs expanding.
But rugby in Scotland is a marginalised sport. There is an anti-snob reaction to rugby. The game doesn't have a TV deal and it's viewed outside the town teams as a 'posh' sport as it's the fee-paying schools that have kept the game live.
Certainly, many of the players who took the field against England were 'middle class', if such a thing exists having gone to fee-paying schools.
I think, and I always have, that much of the money raised for sports development is wasted on crazy schemes plugging the gap provided by the death of school sport.
Here's my pay off. If Scotland seriously wants to bring rugby back up by the scruff of its neck then there has to be a mechanism found to pay PE teachers who are already in schools to create rugby teams and re-create Saturday morning school rugby.
Oh, I know that the world has changed and kids have jobs; well, then let's make it Wednesdays.
But the local authorities, government, and sports have to sit down and find a way to pay PE teachers to regenerate school team sport in every type of school. And the number of those PE teachers needs to increase to get a more sporty culture.
Otherwise, we'll just get softer and we'll all end up a nation of TV watchers; and the sport on TV will be football, and only football.
Football is a great sport, but I love mine so much I want it to grow. Do you have a better idea? How would you drag rugby up the pecking order in this country?