My next sentence is one which, for much of the past year, I never considered possible I would write. There is a real chance the London Olympics will not sell out.
I'm not just talking about football tickets, which the organisers were always going to struggle to persuade enough people to buy - I'm talking about a number of other key Olympic sports, like weightlifting, beach volleyball, boxing and even basketball.
Last year there were an astonishing 22 million applications in the first round ballot for the 6.6 million tickets available to the British public. Demand surprised even the most optimistic London 2012 officials. A number of events were more than 10 times over-subscribed.
When the remaining tickets went online during the second round sale last summer, most were snapped up in minutes. The British public appeared to have an insatiable appetite for the Olympics. There were never going to be enough tickets to go round.