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BBC Music Introducing Mixtape: 12 April 2020

Tom Robinson

BBC 6 Music presenter

Hello, it's Tom Robinson here with this week's BBC Music's Introducing Mixtape - currently broadcast on Sundays from 1-2am on BBC Radio 6 Music. It features an hour of handpicked tunes uploaded to the BBC Introducing website, featuring this week:

AMANDA ST JOHN, HOME COUNTIES, RORO, THE BROKEN ORCHESTRA feat TinB, STEPHEN EVENS, THE GREENERS, STEVE ELSTON, LADY SANITY, AL MOSES, HECTOR & GAVAN, CIARAN AUSTIN, BL BEX, GECKO, KATHLEEN FRANCES, TROPICAL BOYFRIEND CATALOGUE, JOE JAMES LEWIS, THE ARTFUL CLOUD and LISA MARIE GLOVER

How to Listen...

This is the episode broadcast at 1am on Sunday 12th April 2020. You can listen again for 30 days after broadcast on BBC Sounds via this link.  

Podcast
Alternatively to receive the show automatically every week as a podcast, subscribe to "BBC Music Introducing Mixtape" wherever you get your podcasts from. And if you enjoy the show please do rate and review us - for instance on iTunes - it'll help other people discover all the new music we feature each week.

All tunes have been sourced from BBC Music's Introducing Uploader and start times below are for the podcast version of the show...

AMANDA ST JOHN - Made Myself A Name (ARVO PARTY mix) [starts 00:05]
https://www.amandastjohnmusic.co.uk

HOME COUNTIES - Redevelopment [starts 03:34]
https://www.facebook.com/homecountiesmusic

RORO - Dance with the Devil [starts 06:25]
https://www.facebook.com/Easyroro

BROKEN ORCHESTRA feat TINB - Someone Just Pressed Pause [starts 10:09]
http://www.thebrokenorchestra.com

STEPHEN EVENS - Dustbin Man [starts 14:07]
http://stephenevens.bandcamp.com

THE GREENERS - Crowd [starts 17:33]
https://thegreeners.bandcamp.com

STEVE ELSTON - Otter Song [starts 20:22]
https://steveelston.bandcamp.com

LADY SANITY - Time and Space [starts 22:24]
http://www.ladysanity.com

AL MOSES - He Truly is the Son of God [starts 26:19]
https://www.facebook.com/AlMosesOfficial

HECTOR AND GAVAN - Come Down [starts 29:30]
https://www.instagram.com/hectorandgavan/

CIARAN AUSTIN - Come Back [starts 32:48]
https://www.facebook.com/ciaranaustinmusic

BL BEX - There's The Way [starts 36:24]
http://www.bl-bex.com

GECKO - Breathe [starts 38:46]
http://geckoofficial.com

KATHLEEN FRANCES - Define [starts 42:33]
http://kathleenfrances.com

TROPICAL BOYFRIEND CATALOGUE - Dinner Party [starts 48:27]
https://www.facebook.com/tropicalboyfriendcatalogue

JOE JAMES LEWIS - Days On You [starts 00:00]
http://joejameslewis.bandcamp.com

THEARTFULCLOUD - Gets to Me [starts 51:50]
https://soundcloud.com/theartfulcloud

LISA MARIE GLOVER - Aeroplanes [starts 56:38]
http://lisamarieglover.bandcamp.com

PS for artists...

(1) WARNING: After getting airplay on BBC Introducing, you may get emails out of the blue from radio pluggers who have an impressive list of former clients. They'll say how much they like your record and offer their services. Typically something like:

"Hi - I'm a national radio plugger... I came across 'YOURTRACKNAME' today, I'm a big fan of the single and wanted to find out if you have anyone looking after national radio yet?"

Be warned: they don't actually think your music is special. They just hope you're inexperienced enough - and desperate enough - to give them your money in the hope of getting more airplay. Paying a complete stranger to try and get your music on Radio 1 - just because they happened to send you an email - is NOT a good use of your hard earned cash.

There are over a hundred music PR firms in the UK and they all have impressive client lists. Obviously some pluggers are really good and (equally obviously) some of them aren't. But trust me on this: the really good ones are too busy to spend their time emailing BBC Introducing artists to ask them for money.

In any case emerging artists usually get MUCH better results themselves than a plugger - just by targeting radio shows and DJs direct via social media. For suggestions on how to do your own music promotion see the free advice section at my Fresh On The Net blog (freshonthenet.co.uk).

And in any case radio probably isn't even the best goal to be chasing. One or two extra plays simply won't make much difference to the size of your fanbase, until that fanbase is up in the thousands. This early in your career, building a direct relationship with your audience is far, far more important than airplay. And unlike getting on Radio 1, building a fanbase for your music through Youtube and Instagram is something you can achieve yourself without spending any money at all.  

The time to seek professional PR services is when the live crowds you can draw at every gig are in the hundreds, and when your genuine online 'likes' are in the thousands. With that kind of traction, a major investment becomes worth risking to help take the next step up.

The best pluggers and PRs will charge a lot of money because they're good at their job. But (again) just because somebody charges a lot of money doesn't mean they're any good. Tip: check out which indie labels regularly get their releases played on your favourite radio station. Then contact those record companies to find out which PR firm they use.

And however things pan out, don't forget to carry on uploading your new releases to BBC Introducing so that we can carry on supporting you as your career unfolds.

(2) We only get enough airtime on this show to feature artists - even our absolute favourites - about four times a year, however much we love their work. So after you've been been on the Mixtape, it would be great if you could wait about 12 weeks before sending me your next brilliant track. This leaves us time to help a load of other deserving artists meanwhile.

The best way of getting a tune direct to me is via Fresh On The Net any Monday to Thursday - where a dozen of us listen to every single track in the inbox each week. But don't forget to also upload that same tune to BBC Introducing at the same time, so that it's eligible for airplay...

Tom Robinson

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