BBC Music Introducing Mixtape: 12 July 2020
BBC 6 Music presenter
Hello, it's Tom Robinson here with this week's BBC Music's Introducing Mixtape - currently broadcast on Sundays from 1-2am on BBC Radio 6 Music. It features an hour of handpicked tunes uploaded to the BBC Introducing website, consisting this week of:
CHEERBLEEDERZ, UNCLE KID, THE WILDERNESS YET, JFLAMES, BEACH RIOT, GASPAR NARBY, ANA DE LLOR, KING OF THE SEA, OTTA, MURMAN, RACHEL CHINOURIRI & SAM DOTIA, OSTRICH, BERRY BROWN, DAN TINDALL, INDIA ELECTRIC CO, NUHA RUBY RA and SYLVETTE
How to Listen...
This is the episode broadcast at 1am on Sunday 12th July 2020. You can listen again for 30 days after broadcast on BBC Sounds via this link.
Alternatively to receive the show automatically every week as a podcast, subscribe to "BBC Music Introducing Mixtape" wherever you get your podcasts from. And if you enjoy the show please do rate and review us - for instance on iTunes - it'll help other people discover all the new music we feature each week.
All tunes have been sourced from BBC Music's Introducing Uploader and start times below are for the podcast version of the show...
CHEERBLEEDERZ - Staying Up Late [starts 00:10]
UNCLE KID - Supermarket Sweep [starts 03:41]
THE WILDERNESS YET - The Beauties Of Autumn [starts 07:33]
JFLAMES - Sword & Shield [starts 12:15]
BEACH RIOT - Wrong Impression [starts 14:53]
GASPAR NARBY - Eighteen [starts 18:38]
ANA DE LLOR - Penelope [starts 22:04]
KING OF THE SEA - Strange Skies [starts 25:27]
OTTA - Just Like The Rain [starts 28:47]
MURMAN - Panama [starts 32:20]
RACHEL CHINOURIRI & SAM DOTIA - Beautiful Disaster [starts 36:04]
OSTRICH - Inside Out (Got No Doubt) [starts 38:53]
BERRY BROWN - UpLater 2020 [starts 42:43]
DAN TINDALL - Drones [starts 46:42]
INDIA ELECTRIC CO - Scarlet [starts 48:47]
NUHA RUBY RA - Erase Me [starts 51:10]
SYLVETTE - Kelpius [starts 56:21]
PS for artists...
(1) WARNING: After getting airplay on BBC Introducing, you may get emails out of the blue from radio pluggers who have an impressive list of former clients. They'll say how much they like your record and offer their services. Typically something like:
"Hi - I'm a national radio plugger... I came across 'YOURTRACKNAME' today, I'm a big fan of the single and wanted to find out if you have anyone looking after national radio yet?"
Be warned: they don't actually think your music is special. They just hope you're inexperienced enough - and desperate enough - to give them your money in the hope of getting more airplay. Paying a complete stranger to try and get your music on Radio 1 - just because they happened to send you an email - is NOT a good use of your hard earned cash.
There are over a hundred music PR firms in the UK and they all have impressive client lists. Obviously some pluggers are really good and (equally obviously) some of them aren't. But trust me on this: the really good ones are too busy to spend their time emailing BBC Introducing artists to ask them for money.
In any case emerging artists usually get MUCH better results themselves than a plugger - just by targeting radio shows and DJs direct via social media. For suggestions on how to do your own music promotion see the free advice section at my Fresh On The Net blog (freshonthenet.co.uk).
And in any case radio probably isn't even the best goal to be chasing. One or two extra plays simply won't make much difference to the size of your fanbase, until that fanbase is up in the thousands. This early in your career, building a direct relationship with your audience is far, far more important than airplay. And unlike getting on Radio 1, building a fanbase for your music through Youtube and Instagram is something you can achieve yourself without spending any money at all.
The time to seek professional PR services is when the live crowds you can draw at every gig are in the hundreds, and when your genuine online 'likes' are in the thousands. With that kind of traction, a major investment becomes worth risking to help take the next step up.
The best pluggers and PRs will charge a lot of money because they're good at their job. But (again) just because somebody charges a lot of money doesn't mean they're any good. Tip: check out which indie labels regularly get their releases played on your favourite radio station. Then contact those record companies to find out which PR firm they use.
And however things pan out, don't forget to carry on uploading your new releases to BBC Introducing so that we can carry on supporting you as your career unfolds.
(2) We only get enough airtime on this show to feature artists - even our absolute favourites - about four times a year, however much we love their work. So after you've been been on the Mixtape, it would be great if you could wait about 12 weeks before sending me your next brilliant track. This leaves us time to help a load of other deserving artists meanwhile.
The best way of getting a tune direct to me is via Fresh On The Net any Monday to Thursday - where a dozen of us listen to every single track in the inbox each week. But don't forget to also upload that same tune to BBC Introducing at the same time, so that it's eligible for airplay...