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BBC Music Introducing Mixtape: 15 April 2019

Tom Robinson

BBC 6 Music presenter

Hello, it's Tom Robinson here with this week's BBC Music's Introducing Mixtape - the new music podcast and radio show broadcast every Monday from 2-3am on BBC Radio 6 Music. In this episode you can hear:

MUTES, BRYONY WILIAMS, FREYA ROY, BIRTHMARKS, MINT, FLO PERLIN, HEIR, ACRYLIC, ALORA, LIFE, HUGH ft AMAROUN, THE AMERICAS, BRENDAN WALSH & HIS GASTRIC BAND, OYA PAYA, PEACE FROG, SONA KOLOYAN, WAX COLLECTOR and BLEDIG

How to Listen...
This is the episode broadcast at 2am on Monday 15th April 2019. You can listen again for 30 days (until Wed 15th May 2019) on BBC Sounds via this link.  

Podcast
Alternatively to receive the show automatically every week as a podcast, subscribe to "BBC Music Introducing Mixtape" wherever you get your podcasts from. And if you enjoy the show please do rate and review us - for instance on iTunes - it'll help other people discover all the new music we feature each week.

All tunes have been sourced from BBC Music's Introducing Uploader and start times below are for the podcast version of the show...

MUTES - Overfed [starts 00:11]
https://mutesuk.bandcamp.com

BRYONY WILLIAMS - Silhouette [starts 02:38]
https://bryonywilliams.bandcamp.com/music

FREYA ROY - 22 Movements [starts 06:11]
http://freyaroy.co.uk

BIRTHMARKS - How Do You Rule Me [starts 10:13]
http://www.birthmarkssound.com

MINT - Nagasaki [starts 13:21]
http://www.wearejustmint.com

FLO PERLIN - My Company [starts 16:15]
https://floperlin.bandcamp.com

HEIR - After Forever [starts 19:36]
http://www.facebook.com/heirtheband

ACRYLIC - Money From Home [starts 23:27]
https://www.facebook.com/acrylicmusic

ALORA - The Home Coming [starts 27:25]
https://www.facebook.com/Officialalora

LIFE - Moral Fibre [starts 30:16]
http://www.lifeband.co.uk

HUGH ft AMAROUN - Sober [starts 32:00]
http://www.hughlovehugh.com

THE AMERICAS - Revolution [starts 36:16]
https://www.facebook.com/theamericasyeah

BRENDAN WALSH & HIS GASTRIC BAND
Excuse Me, Is This Seat Taken
[starts 37:16]
https://soundcloud.com/brendanwalsh-thatsme

OYA PAYA - Seven Four [starts 40:09]
https://www.oyapaya.com

PEACE FROG - Ellena [starts 43:35]
https://www.facebook.com/PeaceFrogUK

SONA KOLOYAN - Like Any Other Night [starts 47:03]
https://sonakoloyan.bandcamp.com

WAX COLLECTOR - Mamer [starts 48:40]
https://www.facebook.com/waxcollector

BLEDIG - And Breathe [starts 53:40]
https://www.facebook.com/bledigmusic

PS for artists...

(1) WARNING: Artists getting airplay from BBC Introducing often receive flattering emails from pluggers (with impressive-looking list of former clients) offering their paid services. Typically the email will say something like:

"Hi - I'm a national radio plugger... I came across 'YOURTRACKNAME' today, I'm a big fan of the single and wanted to find out if you have anyone looking after national radio yet?"

Be warned: this does NOT make you unique or special. Many artists receive similar emails every week. What it means is that this person wants you to pay them money in the hope of getting more national airplay for your music. 

In any case buying promotion services from a stranger - just because they happened to send you an email - is not a wise use of money, especially at the start of your career. In our experience, emerging artists can achieve very much better results themselves than by hiring a plugger - simply by contacting radio shows and DJs direct via social media.

For suggestions on how to do your own music promotion see the free advice section at my Fresh On The Net blog (freshonthenet.co.uk).

If you're still determined to engage a PR firm, there are over a hundred to choose from. Every one of them has an impressive-looking client lists. But just because somebody once did promotion for a famous label or artist doesn't mean they did a good job. So always do a thorough search on musician forums to see if other artists have had dealings with the company in question, before parting with money.

Also request a list of national radio airplay slots the firm have achieved in the last 6 months in writing. A reputable plugger will be eager to list the programmes, dates and artists - which you can then verify online. Finally, when engaging PR services, keep a record of all correspondence in case of a dispute later.

But to be honest building a loyal audience for your music is your most important goal at this point. One or two extra radio plays is always nice of course but it won't honestly make a major difference to the size of your fanbase. Trust me on this: putting in the hours playing live, regularly posting on YouTube (and of course writing more killer tunes) will give you far more traction for your longterm career than employing a plugger just now.  

The time to seek professional PR services is when the live crowds you can draw at every gig are in the hundreds, and when your genuine online 'likes' are in the thousands. With that kind of traction, a major investment becomes worth risking to help take the next step up. The best pluggers and PRs will charge a lot of money because they're good at their job.  But just because somebody charges you a lot of money again doesn't mean they will be good at their job. Tip: check out which indie labels regularly get their releases played on your favourite radio station. Then contact those record companies to find out which PR firm they use.

And however things pan out, don't forget to carry on uploading your new releases to BBC Introducing so that we can carry on supporting you as your career unfolds. 

(2) We only get enough airtime on this show to feature artists - even our absolute favourites - about four times a year, however much we love their work. So after you've been been on the Mixtape, it would be great if you could wait about 12 weeks before sending me your next brilliant track. This leaves us time to help a load of other deserving artists meanwhile.

The best way of getting a tune direct to me is via Fresh On The Net any Monday to Thursday - where a dozen of us listen to every single track in the inbox each week. But don't forget to also upload that same tune to BBC Introducing at the same time, so that it's eligible for airplay...

Tom Robinson

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