Main content

BBC Music Introducing Mixtape: 22 April 2019

Tom Robinson

BBC 6 Music presenter

Hello, it's Tom Robinson here with this week's BBC Music's Introducing Mixtape - the new music podcast and radio show broadcast every Monday from 2-3am on BBC Radio 6 Music. In this episode you can hear:

MUTANT VINYL, COCKWOMBLE, MADDIE SOUTHORN, DIALECT, GHOSTS OF SOCIAL NETWORKS, TAKE TO THE WOODS, SLIPPERY SLOPE, LUKE JAMES WILLIAMS, BLUE RIVER, LIMPET SPACE RACE, NAVE, DONAL QUINN, CATHERINE RUDIE, SISTER GHOST, BE COOL, HERE’S THE STEEPLE and SEAN BUCKLEY

How to Listen...
This is the episode broadcast at 2am on Monday 22nd April 2019. You can listen again for 30 days (until Wed 22nd May 2019) on BBC Sounds via this link.  

Podcast
Alternatively to receive the show automatically every week as a podcast, subscribe to "BBC Music Introducing Mixtape" wherever you get your podcasts from. And if you enjoy the show please do rate and review us - for instance on iTunes - it'll help other people discover all the new music we feature each week.

All tunes have been sourced from BBC Music's Introducing Uploader and start times below are for the podcast version of the show...

MUTANT VINYL - Jungle Lick In Soho [starts 00:02]
http://www.facebook.com/mutantvinyl

COCKWOMBLE - Conspiracy [starts 03:55]
http://www.cockwombleband.com

MADDIE SOUTHORN - Chalk Marks In The Rain [starts 06:39]
http://maddiesouthorn.bandcamp.com

DIALECT (feat HENNA) - In My Zone [starts 09:58]
https://twitter.com/@dialectwy

GHOSTS OF SOCIAL NETWORKS - Don't Let Me Down [starts 12:57]
http://www.ghostsofsocialnetworks.com

TAKE TO THE WOODS - Archway [starts 17:00]
https://www.facebook.com/tttw.official

SLIPPERY SLOPE - Broyges Tantz [starts 20:27]
https://www.slipperyslope.org.uk

LUKE JAMES WILLIAMS - Still In Bed [starts 23:55]
http://www.lukejameswilliams.co.uk

BLUE RIVER - Lucy [starts 27:34]
http://www.soundcloud.com/blue-river

LIMPET SPACE RACE - Cartograffiti [starts 30:05]
http://limpetspacerace.co.uk

NAVE - Tail End Of Privacy [starts 33:49]
http://www.soundcloud.com/nave89

DONAL QUINN - Do You Like Spicy Food? [starts 37:16]
https://www.facebook.com/DonalQuinnArtist

CATHERINE RUDIE - Harbour Of Grudges [starts 40:11]
https://www.facebook.com/pg/catherinerudiemusic

SISTER GHOST - Backwards [starts 43:13]
http://sisterghost.com

REAL COOL - Wet Hair Weekends [starts 46:47]
https://www.facebook.com/therealcooluk

HERES THE STEEPLE - High Hopes [starts 49:50]
http://heresthesteeple.bandcamp.com

SEAN BUCKLEY - Carriage [starts 54:55]
https://soundcloud.com/sean-buckley-2

PS for artists from Tom Robinson...

(1) WARNING: After getting airplay on BBC Introducing, you may get emails out of the blue from radio pluggers who have an impressive list of former clients. They'll say how much they like your record and offer their services. Typically something like:

"Hi - I'm a national radio plugger... I came across 'YOURTRACKNAME' today, I'm a big fan of the single and wanted to find out if you have anyone looking after national radio yet?"

Be warned: they don't actually think your music is special. They just hope you're inexperienced enough - and desperate enough - to give them your money in the hope of getting more airplay. Paying a complete stranger to try and get your music on Radio 1 - just because they happened to send you an email - is NOT a good use of your hard earned cash.

There are over a hundred music PR firms in the UK and they all have impressive client lists. Obviously some pluggers are really good and (equally obviously) some of them aren't. But trust me on this: the really good ones are too busy to spend their time emailing BBC Introducing artists to ask them for money.

In any case emerging artists usually get MUCH better results themselves than a plugger - just by targeting radio shows and DJs direct via social media. For suggestions on how to do your own music promotion see the free advice section at my Fresh On The Net blog (freshonthenet.co.uk).

And in any case radio probably isn't even the best goal to be chasing. One or two extra plays simply won't make much difference to the size of your fanbase, until that fanbase is up in the thousands. This early in your career, building a direct relationship with your audience is far, far more important than airplay. And unlike getting on Radio 1, building a fanbase for your music through Youtube and Instagram is something you can achieve yourself without spending any money at all.  

The time to seek professional PR services is when the live crowds you can draw at every gig are in the hundreds, and when your genuine online 'likes' are in the thousands. With that kind of traction, a major investment becomes worth risking to help take the next step up.

The best pluggers and PRs will charge a lot of money because they're good at their job. But (again) just because somebody charges a lot of money doesn't mean they're any good. Tip: check out which indie labels regularly get their releases played on your favourite radio station. Then contact those record companies to find out which PR firm they use.

And however things pan out, don't forget to carry on uploading your new releases to BBC Introducing so that we can carry on supporting you as your career unfolds.

(2) We only get enough airtime on this show to feature artists - even our absolute favourites - about four times a year, however much we love their work. So after you've been been on the Mixtape, please wait 12 weeks before sending me your next brilliant track. This leaves us time to help a load of other deserving artists meanwhile.

The best way of getting a tune direct to me is via Fresh On The Net using Soundcloud. From 10m on Monday mornings anybody is welcome to send us a track and we keep the inbox open until 200 submissions have arrived - so it's best to get in early. We publish all 200 tunes on our Soundcloud each week, and a dozen of us then listen to every single track. And be sure to also upload your tune to BBC Introducing, to make it eligible for Introducing airplay...

Tom Robinson

More Posts

Previous