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BBC Music Introducing Mixtape: 18 March 2019

Tom Robinson

BBC 6 Music presenter

Hello, it's Tom Robinson here with this week's BBC Music's Introducing Mixtape - the new music podcast and radio show broadcast every Monday from 2-3am on BBC Radio 6 Music. In this episode you can hear:

PLEASUREFIELDS, KIZZY CRAWFORD, MIKE SILVER , BRASC0, FOUNDLINGS, TOM HOUSTON, GIROBABIES, NIC EVENNETT, LITTLE COMETS, MAIR THOMAS, DIZRAELI, CHALK HORSE MUSIC, TAMU MASSIF, MAMMOTH PENGUINS, THE WILD STATE, LUCY BELL, THE KING’S PARADE and ANNE LOVETT

How to Listen...
This is the episode broadcast at 2am on Monday 18th March 2019. You can listen again for 30 days (until Wed 17th April 2019) on BBC Sounds via this link.  

Podcast
Alternatively to receive the show automatically every week as a podcast, subscribe to "BBC Music Introducing Mixtape" wherever you get your podcasts from. And if you enjoy the show please do rate and review us - for instance on iTunes - it'll help other people discover all the new music we feature each week.

All tunes have been sourced from BBC Music's Introducing Uploader and start times below are for the podcast version of the show...

PLEASUREFIELDS - Hands of Time [starts 00:11]
https://www.facebook.com/p.fieldsband

KIZZY CRAWFORD - Adlewyrchu Arnaf I [starts 04:17]
http://www.kizzyofficial.com

MIKE SILVER - Not For You [starts 07:54]
http://www.mikesilver.co.uk

BRASC0 - Story of the Ronin [starts 11:19]
https://www.facebook.com/Brasc0.band

FOUNDLINGS - Caught Up On You [starts 13:53]
https://foundlings.bandcamp.com

TOM HOUSTON - As If By Destiny [starts 17:04]
https://tomhouston.org

GIROBABIES - Dear Monday [starts 18:33]
https://www.facebook.com/Girobabies

NIC EVENNETT - Silently [starts 22:25]
https://soundcloud.com/wingless-night

LITTLE COMETS - The Sneeze [starts 25:11]
http://littlecomets.com

MAIR THOMAS - She Moved Through The Fair [starts 27:51]
https://soundcloud.com/mair-969985953

DIZRAELI - Madness [starts 30:19]
http://www.dizraeli.com

CHALK HORSE MUSIC - The Legend Of Nan Tuck [starts 33:25]
http://www.chalkhorsemusic.com

TAMU MASSIF - Get Some Sleep [starts 36:00]
http://soundcloud.com/tamumassif

MAMMOTH PENGUINS - I Wanna [starts 39:19]
http://mammothpenguins.com

THE WILD STATE - Air Runs Out [starts 41:37]
http://www.thewildstatemusic.com

LUCY BELL - Lost On The Line [starts 44:49]
https://lucybellmusic.com

THE KING’S PARADE - Mad [starts 47:28]
http://thekingsparade.com

ANNE LOVETT - The Eleventh Hour [starts 52:28]
http://www.annelovett.net

PS for artists...

(1) WARNING: Artists getting airplay from BBC Introducing often receive flattering emails from pluggers (with impressive-looking list of former clients) offering their paid services. Typically the email will say something like:

"Hi - I'm a national radio plugger... I came across 'YOURTRACKNAME' today, I'm a big fan of the single and wanted to find out if you have anyone looking after national radio yet?"

Be warned: this does NOT make you unique or special. Many artists receive similar emails every week. What it means is that this person wants you to pay them money in the hope of getting more national airplay for your music. 

In any case buying promotion services from a stranger - just because they happened to send you an email - is not a wise use of money, especially at the start of your career. In our experience, emerging artists can achieve very much better results themselves than by hiring a plugger - simply by contacting radio shows and DJs direct via social media.

For suggestions on how to do your own music promotion see the free advice section at my Fresh On The Net blog (freshonthenet.co.uk).

If you're still determined to engage a PR firm, there are over a hundred to choose from. Every one of them has an impressive-looking client lists. But just because somebody once did promotion for a famous label or artist doesn't mean they did a good job. So before parting with money, always do a thorough search on musician forums first to see if other artists have had dealings with the company in question.

And always ask for a list of national radio airplay they've achieved in the last 6 months in writing. Any reputable plugger will be eager to boast of the programmes, dates and artists concerned - which you can then verify on the BBC website. And keep a record of all correspondence in case of a dispute later.

But to be honest radio is actually less important right now than building a loyal audience for your music. A few extra radio plays here and there honestly won't make a huge difference at this point in your career. Putting in the hours playing live, regularly posting on YouTube and of course writing more killer tunes.

The time to seek professional PR services is when your live audiences are consistently in the hundreds, and your online likes  regularly in the thousands. With that kind of traction, a major investment becomes worth risking to help take the next step up. The best pluggers and PRs charge a lot of money because they're good at their job. But again it doesn't follow somebody will be good at their job just because they charge a lot of money. Check out which indie labels regularly get their releases played on your favourite radio station. Then contact those record companies to find out which PR firm they use.

And however things pan out, don't forget to carry on uploading your new releases to BBC Introducing so that we can carry on supporting you as your career unfolds. 

(2) We only get enough airtime on this show to feature artists - even our absolute favourites - about four times a year, however much we love their work. So after you've been been on the Mixtape, it would be great if you could wait about 12 weeks before sending me your next brilliant track. This leaves us time to help a load of other deserving artists meanwhile.

The best way of getting a tune direct to me is via Fresh On The Net any Monday to Thursday - where a dozen of us listen to every single track in the inbox each week. But don't forget to also upload that same tune to BBC Introducing at the same time, so that it's eligible for airplay...

Tom Robinson

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