BBC Music Introducing Mixtape: 7 January 2019
BBC 6 Music presenter
ANOTHER SKY, SHAY D, VSDN, OH PAPA, MABEL ROGERS, TRANQUA LITE, CAITLYN SCARLETT, SELF HELP, MOON PANDA, AKA GEORGE, DIVING STATION, THE HORSE HEADS, FIX ME MARGO, KNEW MODULAR, KID KAPICHI, PHIL COOPER and LOVEPOINT
How to Listen...
This is the episode broadcast at 2am on Monday 7th January 2019. You can listen again for 30 days (until Wed 6th February 2019) on BBC Sounds via this link.
Alternatively to receive the show automatically every week as a podcast, subscribe to "BBC Music Introducing Mixtape" wherever you get your podcasts from. And if you enjoy the show please do rate and review us on iTunes - it'll help other people discover all the great new music we feature each week.
All tunes have been sourced from BBC Music's Introducing Uploader and start times below are for the podcast version of the show...
ANOTHER SKY - Chillers [starts 00’11]
SHAY D - Suffragettes [starts 03:22]
VSDN - Why Slow Down [starts 06:06]
OH PAPA - Clockwatching [starts 10:17]
MABEL ROGERS - Gone [starts 12:55]
TRANQUA LITE - Retrogression [starts 15:42]
CAITLYN SCARLETT - Nightmares [starts 19:16]
SELF HELP - Get On With It [starts 22:48]
MOON PANDA - Rabbit [starts 25:57]
AKA GEORGE - Blazing [starts 30:26]
DIVING STATION – You’re Not Listening [starts 33:33]
THE HORSE HEADS - Be What I Wanna Be [starts 38:21]
FIX ME MARGO - Sorry [starts 40:39]
KNEW MODULAR - Fat Tony [starts 44:39]
KID KAPICHI - 2019 [starts 47:40]
PHIL COOPER - Shake It Up [starts 51:37]
LOVEPOINT - Hopscotch [starts 55:01]
PS for artists...
(1) WARNING: Artists getting airplay from BBC Introducing often receive flattering emails from pluggers (with impressive-looking list of former clients) offering their paid services. Typically the email will say something like:
"Hi - I'm a national radio plugger... I came across 'YOURTRACKNAME' today, I'm a big fan of the single and wanted to find out if you have anyone looking after national radio yet?"
Be warned: this does NOT make you unique or special. Many artists receive similar emails every week. What it means is that this person wants you to pay them money in the hope of getting more national airplay for your music.
Buying promotion services from a stranger - just because they happened to send you an email - is not a wise use of your hard earned cash this early in your career. In my experience, emerging artists usually achieve very much better results themselves than by hiring a plugger - simply by contacting radio shows and DJs direct via social media.
For suggestions on how to do your own music promotion see the free advice section at my Fresh On The Net blog (freshonthenet.co.uk).
If you're absolutey determined to engage a PR firm, there are over a hundred to choose from. Every one of them has an impressive-looking client list. Successful national radio pluggers don't spend their time emailing emerging artists and asking them for money. So always search the musician forums on Facebook for the plugger's name and company to see what fellow artists say about them before parting with money.
A reputable plugger will gladly give you a list of national radio airplay slots they've achieved for their artists in the last 6 months - get pecific programmes and dates - and verify them online. Finally, keep a record of all correspondence in case of a dispute later.
But to be honest your most important goal at this point is to build a loyal audience for your music. One or two extra radio plays is always nice of course but it won't honestly make a major difference to the size of your fanbase. Trust me on this: putting in the hours playing live, regularly posting on YouTube (and above all writing more killer tunes) will give you far more traction for your longterm career than employing a plugger.
The time to seek professional PR services is when the live crowds you can draw at every gig are in the hundreds, and when your genuine online 'likes' are in the thousands. With that kind of traction, a major investment becomes worth risking to help take the next step up. The best pluggers and PRs will charge a lot of money because they're good at their job. But just because somebody charges you a lot of money again doesn't mean they will be good at their job. Tip: check out which indie labels regularly get their releases played on your favourite radio station. Then contact those record companies to find out which PR firm they use.
And however things pan out, don't forget to carry on uploading your new releases to BBC Introducing so that we can carry on supporting you as your career unfolds.
(2) We only get enough airtime on this show to feature artists - even our absolute favourites - about four times a year, however much we love their work. So after you've been been on the Mixtape, it would be great if you could wait about 12 weeks before sending me your next brilliant track. This leaves us time to help a load of other deserving artists meanwhile.
The best way of getting a tune direct to me is via Fresh On The Net any Monday to Thursday - where a dozen of us listen to every single track in the inbox each week. But don't forget to also upload that same tune to BBC Introducing at the same time, so that it's eligible for airplay...