On the playlist: James Bay - Let It Go
BBC Introducing Producer
Every week a BBC Introducing act is selected for a spot on the Radio 1 Playlist. Taking the spot this week is singer-songwriter from Hitchem, James Bay. His stunning track 'Let It Go' will receive plays across BBC Radio 1's daytime shows, including Fearne Cotton and Scott Mills. Listen to the track, tell us what you think via and read up on this very exciting new act below.
Hometown: He’s from Hitchen in Hertfordshire
Style: He’s a singer-songwriter and grew up listening to James Taylor and Bob Dylan.
You Need To Know: He’s had a busy summer playing at festivals such as T In The Park and V. He’s also supported Kodaline and Tom Odell.
Supported By: He’s been supported by BBC Introducing in Beds, Herts & Bucks since June 2013. Fearne Cotton is also a massive fan.