BBC Music Introducing Mixtape: 25 March 2019
BBC 6 Music presenter
Ahead of this weekend's 6 Music Festival, Dave Monks curates my Introducing Mixtape with some of his favourite new artists from BBC Introducing in Merseyside. This is the episode broadcast on BBC Radio 6 Music at 2am on Monday 25 March 2019 and in this edition you can hear:
THE CHEAP THRILLS, SHARDS, ZUZU, ALI HORN, THE MYSTERINES, AIMEE STEVEN, RED RUM CLUB, EYESORE & THE JINX, KATY ALEX, TRACKY, QUEEN ZEE, CAIINE, LEMONADE FIX, ZHA OLU, THE PEACH FUZZ, DELIAH, POLAR TIDE and DENIO
How to Listen...
To receive it automatically every week subscribe via iTunes or wherever you get your podcasts from - just search "BBC Music Introducing Mixtape". And if you enjoy the show please consider giving us a five star review - which will help other new music fans discover the great new artists we feature on this show every week.
All music has been sourced from BBC Music's Introducing Uploader and start times below are for the podcast version of the show...
THE CHEAP THRILLS - Saint Or Sinner [starts 00:23]
SHARDS - My Birthday [starts 03:34]
ZUZU - Beauty Queen [starts 06:58]
ALI HORN - Modern Voodoo [starts 10:51]
THE MYSTERINES - Bet Your Pretty Face [starts 14:17]
AIMEE STEVEN - My Name [starts 17:54]
RED RUM CLUB - Casanova [starts 20:46]
EYESORE & THE JINX - On An Island [starts 24:34]
KATY ALEX - Reckless [starts 27:09]
TRACKY - Wild Life [starts 31:12]
QUEEN ZEE - Loner [starts 33:57]
CAIINE - Century [starts 37:21]
LEMONADE FIX - The Apple Tree [starts 40:37]
ZHA OLU - Love Will Never Lose [starts 42:55]
THE PEACH FUZZ - Destroy The Evidence [starts 47:04]
DELIAH - Achromatic [starts 50:01]
POLAR TIDE - Lines [starts 53:54]
DENIO - These Words Repeat [starts 56:28]
PS for artists...
(1) WARNING: Artists getting airplay from BBC Introducing often receive flattering emails from pluggers (with impressive-looking list of former clients) offering their paid services. Typically the email will say something like:
"Hi - I'm a national radio plugger... I came across 'YOURTRACKNAME' today, I'm a big fan of the single and wanted to find out if you have anyone looking after national radio yet?"
Be warned: this does NOT make you unique or special. Many artists receive similar emails every week. What it means is that this person wants you to pay them money in the hope of getting more national airplay for your music.
In any case buying promotion services from a stranger - just because they happened to send you an email - is not a wise use of money, especially at the start of your career. In our experience, emerging artists can achieve very much better results themselves than by hiring a plugger - simply by contacting radio shows and DJs direct via social media.
For suggestions on how to do your own music promotion see the free advice section at my Fresh On The Net blog (freshonthenet.co.uk).
If you're still determined to engage a PR firm, there are over a hundred to choose from. Every one of them has an impressive-looking client lists. But just because somebody once did promotion for a famous label or artist doesn't mean they did a good job. So always do a thorough search on musician forums to see if other artists have had dealings with the company in question, before parting with money.
Also request a list of national radio airplay slots the firm have achieved in the last 6 months in writing. A reputable plugger will be eager to list the programmes, dates and artists - which you can then verify online. Finally, when engaging PR services, keep a record of all correspondence in case of a dispute later.
But to be honest building a loyal audience for your music is your most important goal at this point. One or two extra radio plays is always nice of course but it won't honestly make a major difference to the size of your fanbase. Trust me on this: putting in the hours playing live, regularly posting on YouTube (and of course writing more killer tunes) will give you far more traction for your longterm career than employing a plugger just now.
The time to seek professional PR services is when the live crowds you can draw at every gig are in the hundreds, and when your genuine online 'likes' are in the thousands. With that kind of traction, a major investment becomes worth risking to help take the next step up. The best pluggers and PRs will charge a lot of money because they're good at their job. But just because somebody charges you a lot of money again doesn't mean they will be good at their job. Tip: check out which indie labels regularly get their releases played on your favourite radio station. Then contact those record companies to find out which PR firm they use.
And however things pan out, don't forget to carry on uploading your new releases to BBC Introducing so that we can carry on supporting you as your career unfolds.
(2) We only get enough airtime on this show to feature artists - even our absolute favourites - about four times a year, however much we love their work. So after you've been been on the Mixtape, it would be great if you could wait about 12 weeks before sending me your next brilliant track. This leaves us time to help a load of other deserving artists meanwhile.
The best way of getting a tune direct to me is via Fresh On The Net any Monday to Thursday - where a dozen of us listen to every single track in the inbox each week. But don't forget to also upload that same tune to BBC Introducing at the same time, so that it's eligible for airplay...