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Huw's DIY Label of the Week - Heist or Hit

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Huw Stephens Huw Stephens | 10:33 UK time, Thursday, 1 April 2010


Heist or Hit is home to plenty of great guitar bands, including our previous session guests The Answering Machine. Here they are in their own words!

How, when, where and why was the label set up?
Heist or Hit was set up by Mick Scholefield, who worked in the music industry in the late 70s and early 80s. The label was set up after Mick heard a track called Radio Nurse by LoveLikeFire being played on a US indie station, in 2007. Mick fell in love with LoveLikeFire's music and so Heist or Hit was set up to create careers for the band, and subsequently several other bands. The label has twin bases, one in London and one in Manchester.

Where did the label's name come from?
Heist or Hit gets its name from the line rapped by Mickey Rourke on David Bowie's Shining Star (Makin' My Love). Mick says the track is probably not one of Bowie's best tracks, but he always liked the words of the rap.

What's the ethos of the label and which artists are on it?
Mick says the ethos of the label is loosely based on Factory Records' model, with perhaps a smidgeon more control on the pennies! Mick wanted to set up a label which was 100% artist friendly: the artists on the label effectively decide how the label is run and how it moves forward. Artists currently on the Heist roster are The Answering Machine, LoveLikeFire, Pomegranates and The Crookes.

Any releases/gigs coming up?
Pomegranates, LoveLikeFire and The Crookes have just been to play at SXSW 2010. The Crookes are embarking on a major UK tour throughout April and May, and Pomegranates will be touring in the US with Aloha throughout April. Hopefully they'll play some UK gigs later this year.

If the label could sign any artist past or present, who would it be?
Mick: "Ohio-based band Cloud Nothings because within four bars of hearing a track of theirs I knew I was going to love all their music. But they have just been snapped up by Wichita!"

What's the favourite office snack at the label?
Mike: "In London it's skinny blueberry muffins, and in Manchester a 'Manchester egg' which is like a scotch egg but with a pickled egg inside!"

If the label were an animal what would it be and why?
Mike: "Probably a Bonobo ape, but that's just because of the documentary we saw of their 70s attitude to sex!"




Listen again to Huw Stephens on Radio 1 or download the podcast to hear tracks from the Heist of Hit label

Do you run or know an independent record label that you'd like to nominate for Huw's DIY Label of the Week slot? If so, leave a comment below with your suggestion!


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