Huw's DIY Label of the Week: Oh! Inverted World
How, when, where and why was the label set up?
The three brains behind the label (James, Sam and Caz) have been running club nights as Oh! Inverted World for over two years now at the Old Queens Head, Madame Jojo's and Hoxton Bar and Kitchen in London.
A few months ago a young man called Tristram played their night, and they were so blown away by his performance that they decided to have a go at releasing a record.
Where did the label's name come from?
James: "We spent waaay too long trying to come up with a name, so we decided to 'borrow' the name from someone else. We all love The Shins, so in homage to them we named ourselves after their amazing first album 'Oh, Inverted World'.
What's the ethos of the label and which artists are on it?
As a label they've only just started out, but Oh! Inverted World hopes to support artists they really love. Their club night has the same aim and is probably most well known for supporting alt-folk acts such as Goldheart Assembly, Treetop Flyers, exlovers and She Keeps Bees.
On their roster so far there's Tristram - whose debut EP Someone Told Me A Poem is out this week - and then something completely different from Sheffield rockers The Violet May, who release a double-A side in April.
Any releases/gigs coming up?
March 18th, Old Queens Head, London: Oh, Inverted World night with Slow Moving Millie, Ivan Ink + Pen and a secret (shh) show from Goldheart Assembly,.
March 24th, Notting Hill Arts Club, London: The Violet May @ Death Disco.
If the label could sign any artist past or present, who would it be?
James: The Shins is the obvious choice. We'd also love Arcade Fire, Dr Dog, Deerhunter, Pixies, TV on The Radio...etc etc...
What's the favourite office snack at the label?
Mangos, chocolate hobnobs, and almost anything dipped in hot sauce.
If the label were an animal what would it be and why?
James: A crepuscular animal (like a rabbit or mouse) would be good as they're out at night. Failing that, squirrel monkeys. We're not entirely sure why!
Oh! Inverted World blog - https://ohinvertedworldclub.wordpress.com/
O!IW on Twitter - https://twitter.com/OInvertedWorld
Download this week's Huw Stephens podcast to hear tracks from The Violet May and Tristram.