Should world landmarks be sponsored?
Companies will be asked to offer at least $25 million for restoration in return for being allowed to use the Colosseum for advertising.
However, some critics fear the building could be covered in advertising hoardings in a clash between culture and commercialism.
Do you agree with the Italian government's plans? Are you based in Italy? Could commerce be a corrupting force for heritage? What other world landmarks would you like to see sponsored?
Thank you for your comments. This debate is now closed.