The Premier league season might be due to start this coming weekend, but for some media organisations things have already kicked off in a fairly major way.
You may have noticed when you picked up the papers over the last few days that pictures and copy from football league matches has been a bit thin on the ground. Your eyes do not deceive you: It's because of a dispute over the terms and conditions for coverage of live matches that newspapers, websites and wire agencies have been asked to sign up to.
The previous agreement, set up six years ago, has now expired, and rather a lot has changed since then in terms of platforms, available content and customer expectations: In 2005, 'Twitter' was what birds did outside your bedroom window of a morning.
The media world has marched on and, so says everyone involved, must this new agreement.