Social networking, web 2.0

  • Tim Weber
  • 27 Jan 07, 01:10 PM

Now there are not that many places that can have this panel on social networks and web 2.0:
YouTube's Chad Hurley;
Microsoft founder Bill Gates;
Caterina Fake, founder of Flickr;
Nike chief executive Mark Parker;
and EU commissioner Viviane Reding.

Ok, it would take me ages to explain web 2.0, let's just say it is about internet users participating in the generation of content, and interacting with what is out there - wikipedia has a better explainer.

But is web 2.0 more than a slogan? Is it all just hype? Is it more than an opportunity for people to embarrass themselves when they upload videos of their parties? ... to quote just a few of the questions put to the panel.

And most importantly: Will web 2.0 turn into bust 2.0?

Bill Gates asks "when was there a bust?" The net investment in the industry continues to grow, he says, the number of PCs sold has steadily grown.

He points to website, which would never have made it on to news stands as a magazine, but is finding its audience online.

For companies web 2.0 means that they can get constant input from their customers.

Nike's Mark Parker says that "we’re getting a lot of insights,that we wouldn’t have got".
It's “Incredibly exciting, powerful collective intelligence”. And it is leaking into the real world, with customers designing and ordering their own sports shoes.

And as this is a business conference, it is not just about users creating their own world, it has also been noted that the interaction of web 2.0 will revolutionise advertising, because it will be highly personal and targetted.

YouTube's Chad Hurley says that what he is working on right now - and says "pre-roll" adverts (played before a clip) should not be longer than three seconds max.

And pay attention YouTubers: Chad says that they may soon share ad income with people who upload their own videos in an attempt to "support creativity".

Ms Reding says governments should stay well out of the internet, but should act to get rid of "territorialisation of internet rights". Governments should be the enablers who make the internet happen, and she said the EU would speak up for net neutrality - which would give everybody equal access to the web. That would stop internet service providers to favour the traffic from high-paying customers.

Comments   Post your comment

Folks who are interested in user-generated English content may like to try a next step, namely, user-generated executable English content. Could be the next big thing, -- a Web 3.0.

There's a free Wiki-like system for this at

  • 2.
  • At 05:15 PM on 27 Jan 2007,
  • Debbie Davies wrote:

Nike and Dell and plenty of other big companies don't understand diversity; after all, they manufacture mass market products. A pair of Nike trainers with my initials are Nike trainers first, my trainers second. When Dell says 'Your Dell', it means your Dell computer is pretty much the same as everyone else's. Diversity will come from small producers serving niche markets that are happy to stay small.

“Ok, it would take me ages to explain web 2.0… wikipedia has a better explainer (sic).” says the business editor of the BBC News website in his Davos 2007 blog.

Is this the future of BBC analysis? Links to Wikipedia?

The industrial revolution gave us mass market products. This current revolution will give us niche market individualisation.

Forget about the so called 'information revolution' touted in the 80s: we're still inside the revolution and Web 2.0 is part of the crest - there's more to come...

  • 5.
  • At 10:31 PM on 27 Jan 2007,
  • Michael Kaye wrote:

God help us if Bill Gates is talking on any topic. He onlys knows how to marginalise and monopolise...let the internet stay as its always been - a fluid, growing, microsystem of its own....stay away BG...if you really wanted to take action you would drop Internet Explorer and its lack of standards and allow products like Safari and Firefox do what they do best.

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