On your marks, get set, book!
It was an appalling piece of timing.
On the day London 2012 launched their great Olympic tickets sale, the shiny new clock counting down the days to the start of the Games in Trafalgar Square stopped.
It was an uncanny echo of the main plot line in the first episode of the BBC's new comedy spoof on the Games, Twenty Twelve, which aired last night on BBC4.
The big fear was that the tickets website would crash as people logged on for the first time this morning to start buying some of the 6.6million on offer to the British public.
Instead it was the clock, unveiled last night, which provided the day's major glitch. Well, so far anyway.
London 2012 organisers need to raise £500m from ticket sales. Photo: Getty Images
In truth, while the malfunctioning clock is embarrassing for London, it is a more costly gaffe for Olympic partners Omega, one of the International Olympic Committee's biggest sponsors and the official time keepers for the Games.
For London 2012, the far bigger issue today was how their website would cope with the first wave of ticket applications for the mesmerising mix of 650 different sessions across 26 sports and 17 days.
And as at 1530 GMT(or just after 1230 GMT if you are going by the Olympic clock) everything with the site appeared to be running smoothly. Just before 0800 GMT I managed to go onto my account and apply for two £50 tickets for the evening athletics session on Sunday 5 August - the night of the men's 100metres final, likely to be one of the most sought after sessions.
It took just over 10 minutes (and most of that was caused by me forgetting my pre-registered password).
But two things did leap out at me.
The first was the £6 delivery charge which seems a bit steep but is probably the going rate for registered post.
The other was the minimum two week gap between the money being taken from your account (between May 10 and June 10 this year) and London 2012 formally notifying you of the tickets you have got. Now, it is likely people will be able to work this out from the amount of money that is debited but it may not be immediately obvious.
To be fair to London 2012, they make it absolutely clear that if you don't have the money in your account in May/June when the applications are decided then you shouldn't apply. Anyone buying tickets can have few complaints if they see thousands of pounds taken from their bank having applied for dozens of expensive sessions.
The other point which seems to have raised eyebrows among those new to the corporate world of the Olympic Games is the need to use a Visa card to buy the tickets.
For those who have been to the Olympics before this should be no surprise. McDonalds will be the only fast food outlet in the Olympic Park and anyone attempting to smuggle Pepsi into venues will be shocked to have their drinks confiscated by security guards protecting Coca Cola's rights.
This, I am afraid, is a fact of Olympic life we are all just going to have to get used to and the Visa deal is part of that.
But the bigger picture for London 2012 is that they need to raise a quarter of their budget - £500m - from ticket sales and today will give them their first real idea of just how easy or difficult that is going to be.
The message that people have six weeks to apply in this first sales window seems to have got through but the opening day should see demand at its highest.
The marquee events like the ceremonies, athletics and swimming will be easy to shift but how will lesser known events like handball and archery fare?
There are 2.2million tickets available for the mens and womens football. Do they really expect to sell out? Paul Deighton, the chief executive of London 2012, has said he does but is it realistic?
Today, much to London 2012's annoyance no doubt, London Mayor Boris Johnson told me organisers had a Beijing style plan to fill any empty seats with local school children.
That is hardly an incentive for those being asked to spend lots of money on buying tickets for events many will have never seen before.
But by the close of play today organisers will - for the first time since London won the Games six years ago - at least have a better idea of what sort of demand they are dealing with.