Olympics not football is government's main focus
Hugh Robertson says he has three priorities in his new job as Sports and Olympics Minister: Win the 2018 World Cup bid, ensure the 2012 Olympics stays on track and deliver a proper legacy from the London Games.
Noticeable by its absence from this is a plan to sort out English football, even though he told me in an interview on Thursday that the sport's rulers should not "sit there thinking we won't intervene" if the game fails to reform.
Setting aside the World Cup bid, which he says can still be won despite the Lord Triesman affair, his failure to include football in his ministerial 'to-do list' will be considered by many as a mistake.
If football senses for one minute that the new government is not on its case, then there is a danger of drift. The Premier League is taking promising steps now to tighten financial regulation but that would not have happened unless Uefa and the previous government had made it crystal clear that reform was needed.
To be fair to the Tory MP for Faversham and Mid Kent, football presents a difficult problem. It is both the most pressing issue in sport's in-tray and the most difficult for him to influence.
Football is high profile and the national obsession. It is making more money than ever before, but spending it less wisely than at any time in its history.
It is no coincidence that the Football Association is struggling to keep on top of the changing landscape, while its recent senior personnel issues only add to a sense that the game is spiralling out of control.
And yet Robertson, who spent five years shadowing Labour sports ministers Richard Caborn and Gerry Sutcliffe before the new Conservative-Lib Dem coalition government swept him into office last Friday, knows he could end up in a quagmire if he tries to take on football.
That is why he says it is ultimately football's responsibility to come together and work out its problems.
More pressing for the former Guards officer is the impact the £6bn of cuts due to be announced by the Treasury on Monday could have on the staging of the Olympics. London 2012's £9.3bn budget is part of the sweeping spending review that David Cameron's government is undertaking.
But what was interesting was Roberston's admission in our interview that officials were examining the Olympic host city contract closely to see what London was absolutely committed to - and compare it to what was currently planned. This is the same process undertaken by London Mayor Boris Johnson after he took office two years ago.
With around £66m of cuts due to come from the Department for Culture, Media and Sport (DCMS) next week, it is now unthinkable that the Olympic budget will remain untouched. In fact, Robertson expects, given the scale of the project, that the vast majority of DCMS's savings will come from the Olympics.
That needn't be a cause for alarm. In fact, many who have long argued that the country is spending too much on a 16-day sporting event will welcome any cuts.
Much of the Olympic money is committed already, the building of the Olympic Park is going well and on time, while around £600m of the £2.7bn contingency set aside for cost overruns is forecast to be left at the end of the project.
It would seem to make far more sense for the government to leave the project as it is and wait to see what the next two years bring, rather than make cuts to the budget now and only increase it again a year before the Games when time is running out and suppliers have the upper hand.
Roberston's final aim is to deliver a sports participation legacy from the Games. To do this, he will use extra lottery money (released from the reduction of the good causes it funds from five to four), launch a schools Olympics to increase competitiveness and bring the three main sporting bodies - Sport England, UK Sport and Youth Sport Trust - under one roof.
Legacy will be his toughest challenge, especially with further funding cuts likely in the next few years, but, as minister, it is also the one he can have the greatest influence over and the one on which he will probably be judged.