Capello's rating takes a tumble
The last thing the Football Association would have wanted on the morning that Fabio Capello named his 30-man squad for next month's World Cup in South Africa is a row over his judgement.
But that is what they face after the England coach lent his name to a new website that rates the world's best players, including, critically, his own.
The Italian has insisted the project is not about the money. With an annual salary of £6m, one would be tempted to believe him. But if it is not the money then why would you put yourself in that position?
The website that has caused problems for Capello
England managers cashing in on their high-profile position is nothing new. Sven-Goran Eriksson used his link to the three lions to flog everything from classical music to pasta sauce. For many, that left a nasty taste.
The hope with Capello was that he was not interested in all of that. Paying him so much should certainly have avoided these sorts of issues.
For a coach who is meticulous in his preparation and expects his players to always put the interests of the team first, it is a worrying lapse of judgement. And although the FA says the ratings are not being provided by Capello, the perception is that it will be his analysis and could undermine the relationship with his players.
Even more worryingly, it is understood the FA knew about the website before it was launched on Monday.
Capello is thought to have been warned against the move. However, to put this into context, he is extremely powerful at the moment, commanding enormous respect following England's successful qualifying campaign. Add to that the fact that the FA are still without a chief executive following Ian Watmore's resignation in March.
Perhaps Lord Triesman should have intervened, although, to be fair to the FA chairman, he does have the distraction of leading England's 2018 World Cup bid.
The FA are now in a difficult place. On the one hand, they cannot undermine Capello's authority by telling him to drop his involvement with the site. At the same time, they cannot really allow it to continue. One solution might be to postpone his association with it until after the World Cup.
But even if that does happen, this episode has, for the first time, raised difficult questions about the England manager.
Update: 1345 BST
A statement from a spokesman for Fabio Capello in the last few minutes has distanced the England coach from the website, which will now be postponed until after the World Cup.
No question, this is an embarrassing climbdown for the England manager.
But having failed to spot the potential hazards with this website - or certainly to persuade Capello to change his mind before announcing it on Monday - the FA has moved quickly and decisively to take the sting out of the controversy.