Travie McCoy ft. Bruno Mars - 'Billionaire'
If ever there was a sign that the collective economies of the world are in something of a troubled state, it's this. In the past, impoverished pop stars would have wished to become millionaires. They'd have waxed lyrical about the kind of lifestyle that kind of money would bring with it, the swank and the plushness, the shoulder-rubbing and the influence.
Of course, what with the Lottery generation and inflation and the recession and all, being a millionaire doesn't quite have the same clout as it used to. There are people who own tiny flats in Central London who are - on paper at least - millionaires, and they're still searching down the back of the sofa for espresso change.
The best you can expect - and this is if you make quite an effort to publicise the fact that you ARE a millionaire - is for waiters in restaurants to be extra nice, just in case you're a flash tipper. And probably, if you've been going around telling everyone that you are rich, they'd be right.
(No video. Cuss-lurgey.)
Meanwhile, Travie, the former Mr Katy Perry and lead dude with Gym Class Heroes, has set his sights on the higher ground, where there are fewer people - and by people I mean the common herd of conventional millionaires - mucking up his view of the good life.
Oh sure, he's brought his pal Bruno along to sing about it, in a Jack Johnsonny, ukulele-friendly* kind of way, but everyone else can just shove off, this is McCoy mountain, and it is made of gold. All you cash-strapped millionaire types can just do one, frankly.
Trouble is, he's made it seem like such a welcoming place to go. All that nice gentle skanking, the pretty song, the messages of hope and generosity. Even the one about making sure that everyone he loves has "a couple" of dollars, which implies either that he has half a billion close friends, or is more than a little stingy.
OK the swearing is a little ripe for genteel ears - he'll have to cut that right out if he really wants a TV show like Oprah Winfrey's...or wants to meet the Queen, come to that. But the rest of it feels like one of those optimistic, hopeful songs that people sing to themselves when the chips are down and they need cheering up.
In fact, I would imagine that is exactly how such a thing came to exist in the first place. Which implies that both Travie and Bruno would probably settle for being millionaires after all. Or even hundred-thousandaires, providing there's also a decent pension package.
* Not that there ARE ukuleles, you understand. But if there were, they'd be made welcome.
Zillasays says: "It is the song of the summer for me as Bruno Mars smashes another single out of the park with his strong voice."
Neon Limelight says: "Reggae acoustics mixed with standard drum beats in the summer-infused track."
Spin Or Bin Music says: "I've had this stuck in my head all week!"