Florence and the Machine - 'Cosmic Love'
Does the world really NEED another Florence single right now?. After all, the album is over a year old, the songs it contains, well-thumbed by listeners and producers of TV trails alike. Florence has been inescapable, for better or worse, ever since the beginning of 2009.
This, then, is the final spin of the wheel before Madame Welch has to go off and find some new base metals to turn into pop gold. It's a wheel that probably did not require an extra yank, but that is what is happening, and there's no point in arguing. So far, so what?
But, earlier this week, a strange thing happened. A close friend, someone who has always shown pretty good taste in music, and who doesn't get excited easily, suddenly announced that he didn't hate this song like he hated all the other FloMash songs. Which immediately struck me as odd, because the overriding thought I had on listening again as a single was how very typically Florence it is.
(Here's the video. Are you feeling cosmic, love?)
Everything, from the tribal drums to the sparkly harp, from Florence's dream-stuffed, night-sky lyrics to her windy bellow, is equally well represented in the other works she has already presented for our consideration (twice, in the case of 'Dog Days' and 'You Got The Love'). Hell, even the VIDEO treads on familiar ground.
So if you were to claim that this is your cup of tea - I checked again with him, now he claims to be unable to stop listening to it - surely you have to 'fess up to liking the other stuff too?
Naturally he didn't. But his enthusiasm was a useful way to try and re-experience the thing without feeling the drag of Florence overkill...or Floverkill, as we should probably call it. To try and recapture what makes her good to have around, without the constant strobing churn of visual association that comes with her voice and that harp and those drums - football, Gavin & Stacey, Children In Need, NEW TO BBC3, Glastonbury, BBC Proms, Christmas, New Year, and any documentary with an 'emotional journey' in it - ENOUGH!
When all is said and done it's not her fault people need stirring music to promote their stuff. And she does make stirring music. Very stirring. So stirring, in fact, that it's tempting to conclude that her Machine is actually a food processor.
But even the best food processors need to pause from time to time, if only to resharpen the blades. So, for all that 'Cosmic Love' is a great song on its own merits, it's not a great single. Not right now, anyway.
Popped Music says: "'Cosmic Love' is true to form for Florence; it's dramatic, it's magical and it's perfect."
P Viktor says: "'Cosmic Love' is one of my favourite songs from the album, even if it is all a bit too Bat For Lashes."
Drowned In Sound says: "'Cosmic Love' still leaves me breathless."