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The Gemma Factor: Jeff's Fashion Fix

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Dana Stevens | 17:29 UK time, Tuesday, 9 March 2010

200_jeff_pose.jpgYou've met Gemma, now meet Jeff her fabulous best friend. He shares Gemma's dreams of a fantastic future full of fashion, fun and bitchy put-downs. In our new show, The Gemma Factor, he flaunts his flamboyant personality and dress sense to inspire the good people of Lumb (the fictional town where he and Gemma live). He's so keen to share his style advice for looking sensational this season that we'll be bringing it to you in parts.

So here's Jeff's Fashion Fix Part 1:

Hi readers!

Spring/Summer season is eventually here so I thought I would help you all out by doing a quick run-down of what's hot and what's not on the high street and beyond so you too can look FABULOUS!!!

I've just hot-footed it back from London Fashion Week with my Mum so not only have I loads of ideas to share with you all, but me and Mum have got new collections for the boutique too. I love the fact that no matter what the occasion, if you want to look like Lady Gaga at the Brits (OMG how sad was it when she started playing that piano and said "This is for Alexander McQueen". I was in bits) or Mark Ronson at an album launch, then our boutique, Betty B's, will sort you out. Mum once saw Mark Ronson at a catwalk show in New York and swears something happened between them. I'm just pleased it was him and not Daniel Merriweather because I don't like his big face.


I have personally styled Gemma for years now. When we walk down the street in Lumb everyone stops and stares. I know how Amy Winehouse must have felt when she was in Barbados trying to get away from it all, and everyone was taking pictures of her trying not to get her beehive wet in the swimming pool. Which brings to me another note - NEVER go swimming. The chlorine ruins your hair and frankly sharing a big tub of water with other people's wee and veruccas makes me want to gip. And old people go swimming too. So just don't do it. Ever.

Back to fashion though and I think the key to knowing whether you are making good fashion choices is by asking yourself "Would Gaga do this?" If she would, then do it. If she wouldn't, scrap the idea and give yourself a talking to for even considering the idea.

This season the western trend is massive. It's all about casual basics, boots and acres of denim. Snap up cut-off waistcoats, distressed denim, and retro florals to get that Cowgirl look. Can I get a Yee-Ha??

Jump suits are back like a lingering STI this season too. Wear with sky high red heels and gold jewellery but be warned; if you are fat please do not subject yourself or others to this kind of abuse.


Military jackets will play a big part in summer style this year thanks to the truly wonderful Cheryl Cole and the "Fight For This Love" video. OMG how AMAZING is that woman? I just know she's going to bounce back after the split from Ashley. I love her on those adverts - "Weak, limp, lifeless..." I don't know whether she's talking about her hair or her husband. Nevertheless, Cheryl has certainly got it. No-one can work killer acid bright pop heels and matching handbag like she can. Cheryl we salute you.

So readers if you have any questions or need any fashion hints or tips to look fabulous, do get in touch. I am such a giving person I would like to heal all your fashion disasters. If I have the time.

Watch out for Part 2 of my fashion fix coming soon. I'll be filling you in on all the latest makeup news and sharing my list of 'Who's Got It and Who Just Hasn't'.

Stay fabulous everyone! And remember - if in doubt, ask yourself what would Gaga do?

Jeff Bowyer xxx
Stylist, Fashionista, Professional Celebrity Entourage in training, Bad Ass Bitch.

Written by Ross Adams who plays Jeff Bowyer in The Gemma Factor.

The Gemma Factor starts tonight at 10.30pm.


  • Comment number 1.

    How fantastic was Gemma Factor, really funny...and Ross was tremendous!Jeff, great blog..cant wait for part two of the show, and the fashion tips, won't be wearing jumpsuits, top tip cheers!

  • Comment number 2.

    who agreed to fund this programme, it's absolutely appalling and a waste money. Couldn't you find anything better to spend the license fee money on

  • Comment number 3.

    Absolutely loved the Gemma Factor, so funny, especially loved 'Jeff' he was hilarious, can't wait to see more of him, roll on next week!

  • Comment number 4.

    I have just watched this on iPlayer and have never commented on a programme before but I just had to comment on this - IT IS FABULOUS!
    All the characters are so well observed and I think its really sweet. I love the relationship between Gemma and Jeff! And how great to see Claire King back on our screens.
    This programme should so have a better slot. 10:30pm is far too late. Why not move it to ab earlier slot so more people can enjoy it? Or better still, switch it to BBC1.
    I can't wait for next episode, and will definitely tune in for the rest of the series.
    The town it is set in looks beautiful too. I really enjoyed watching something so refreshingly different. I don't often laugh out loud when watching comedy, but with this show I really did.

  • Comment number 5.

    What a brilliant, funny and original show - the characters are brilliant and the acting first class. Can't wait to see the rest of the series

  • Comment number 6.

    Truly awful show, Such a poor sense of humor and what would make you think this could be interesting in anyway i have no idea. Don't make shows like these so that you could all get sacked then we can't watch family guy.

  • Comment number 7.

    Great stuff. 'Caught' ep.2 last night. cant watch ep.1. Catch up is not very Dongle-friendly lol. Looking forward to the rest though.

  • Comment number 8.

    You defently know your fashion ey? ;)
    I love Gemma Factor, its genius
    And Your amazing!
    I hope they bring out a second series :)
    we love you ROSS!


  • Comment number 9.

    Love it!! Jeff is amazing!! Gutted that series 1 is ending..we need a series 2!! back our campaign on twitter...GemFactorFans!! xx

  • Comment number 10.

    So sad that the last episode of G factor will be tomorrow - WE WANT SOME MORE. It's original, funny, quirky and the characters are so larger than life, or are they???? Jeff is hilarious and wouldn't all we girls love to have such a loyal and comical best friend. Please please please let's have some more.

  • Comment number 11.

    All this user's posts have been removed.Why?

  • Comment number 12.

    Jeff seriously needs to look into buying some different clothes. He's wearing some shockers in those photos!

    designer clothes


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