BBC Sport on Mobile
A dedicated video index displays the live video available on the BBC Sport mobile website
Hello - I'm Lucie Mclean, senior product manager in BBC Future Media and responsible for BBC Sport services on mobile devices.
During this first full week of Euro 2012 games, we've been testing some exciting new ways to enjoy the football, which I'm delighted to unveil to you all today.
Ahead of England's clash with Sweden tomorrow, you can now watch all the Euro 2012 matches broadcast by the BBC directly on your mobile - live, and on demand, as well as highlights from all games. And that video will be available on 3G and wifi, so you can keep up and catch up with all the action wherever you are.
Video is available in the UK on iPhones and iPod touches with iOS 5.0 and above, on the iPad and on Android devices with OS 2.2 and above.
Audience research shows that users are increasingly looking to the web on the go, getting the content they want when, and where, they want it. Huge numbers of people already enjoy live and demand video on their desktop, at home or office, and text and data services on their mobile. By offering video across mobile devices we aim to give sport fans the complete picture wherever they are.
We have also redesigned the Sport homepage on mobile devices, in part to showcase the new video, but also to bring in line with the BBC Sport website's new-look launched in February.
This new design provides easy access to the latest news, live scores and results plus all the new live and on demand video now available. It has been developed using an approach called 'responsive design', adapting to your mobile phone's screen size and capabilities. Responsive design enables us to efficiently deliver appropriate experiences to the huge (and growing) range of devices. My colleague, Chris Russell, Head of Product for News, explains more about responsive design at the BBC here.
These new features are part of our overall strategy to offer the best BBC Sport content across four screens and ensure audiences never miss a moment of big sporting events.
And Euro 2012 is just the start of a unique summer of Sport on the BBC. We'll be bringing you Wimbledon, F1 (including the British GP from Silverstone), the Open Golf and of course the Olympics, all available live and on demand on your mobile device.
Our mobile Olympics service will include up to 24 live video streams, detailed schedule and results and also access via BBC Sport Olympic apps on iOS and Android.
And post-Games we'll be making further responsive improvements to the Sport mobile site, together with the launch of a BBC Sport app.
Delivering live and on demand video across a range of tablets and mobiles is complicated, and there are instances where we still have a few bugs to iron out. We have taken the decision to get these services out to you now so that they can start to use and enjoy them, but also so we can listen, learn and improve them. Please do send us your thoughts and feedback - it will play a crucial role in how we continue to improve. You can send feedback to email@example.com or comment below.
Lucie Mclean is Senior
Development Producer Product Manager, Mobile Sport and 2012, BBC Future Media (corrected 14 Jun)