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BBC Sport on Mobile

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Lucie Mclean Lucie Mclean | 11:45 UK time, Thursday, 14 June 2012

Sport video mocked up on two iPhones - the list of videos and a single video of a tennis match playing.

A dedicated video index displays the live video available on the BBC Sport mobile website

Hello - I'm Lucie Mclean, senior product manager in BBC Future Media and responsible for BBC Sport services on mobile devices.

During this first full week of Euro 2012 games, we've been testing some exciting new ways to enjoy the football, which I'm delighted to unveil to you all today.

Ahead of England's clash with Sweden tomorrow, you can now watch all the Euro 2012 matches broadcast by the BBC directly on your mobile - live, and on demand, as well as highlights from all games. And that video will be available on 3G and wifi, so you can keep up and catch up with all the action wherever you are.

You can access the video through the existing BBC Sport website via your mobile or tablet, or via the new mobile-optimised sport homepage

Video is available in the UK on iPhones and iPod touches with iOS 5.0 and above, on the iPad and on Android devices with OS 2.2 and above.

Audience research shows that users are increasingly looking to the web on the go, getting the content they want when, and where, they want it. Huge numbers of people already enjoy live and demand video on their desktop, at home or office, and text and data services on their mobile. By offering video across mobile devices we aim to give sport fans the complete picture wherever they are.

We have also redesigned the Sport homepage on mobile devices, in part to showcase the new video, but also to bring in line with the BBC Sport website's new-look launched in February.

This new design provides easy access to the latest news, live scores and results plus all the new live and on demand video now available. It has been developed using an approach called 'responsive design', adapting to your mobile phone's screen size and capabilities. Responsive design enables us to efficiently deliver appropriate experiences to the huge (and growing) range of devices. My colleague, Chris Russell, Head of Product for News, explains more about responsive design at the BBC here.

These new features are part of our overall strategy to offer the best BBC Sport content across four screens and ensure audiences never miss a moment of big sporting events.

And Euro 2012 is just the start of a unique summer of Sport on the BBC. We'll be bringing you Wimbledon, F1 (including the British GP from Silverstone), the Open Golf and of course the Olympics, all available live and on demand on your mobile device.

Our mobile Olympics service will include up to 24 live video streams, detailed schedule and results and also access via BBC Sport Olympic apps on iOS and Android.

And post-Games we'll be making further responsive improvements to the Sport mobile site, together with the launch of a BBC Sport app.

Delivering live and on demand video across a range of tablets and mobiles is complicated, and there are instances where we still have a few bugs to iron out. We have taken the decision to get these services out to you now so that they can start to use and enjoy them, but also so we can listen, learn and improve them. Please do send us your thoughts and feedback - it will play a crucial role in how we continue to improve. You can send feedback to mobile@bbc.co.uk or comment below.

Lucie Mclean is Senior Development Producer Product Manager, Mobile Sport and 2012, BBC Future Media (corrected 14 Jun)


  • Comment number 1.

    Any chance of support for Windows Phone?

  • Comment number 2.

    Is it possible the BBC will have this service for BlackBerry in the future?

  • Comment number 3.

    Windows Phone support please!

  • Comment number 4.

    I tried the BBC football feed last night on my galaxy note - fantastic! It was through wifi and was very watchable, unlike every other football game I've tried to watch on a mopbile device.

    Could you sell this to ITV quickly....? Tried to watch theirs the other day, not a hope.

    Thank you BBC.

  • Comment number 5.

    Another call for Windows Phone support please (and for the iPlayer)

  • Comment number 6.

    Windows Phone support please!

  • Comment number 7.

    As a license payer I demand Windows Phone support. All programming made and aired by the BBC is ubiquitous to license payers, therefore, so should ALL content through all digital channels be available to all.

  • Comment number 8.

    I was already watching all the football live using the bbc Iplayer app. not really i huge revelation

  • Comment number 9.

    I'm sure it's a great product, so congratulations to the development team. Please develop support for Windows Phone! Thanks.

  • Comment number 10.

    there is a problem with this - the BBC seems intent on gradually getting rid of all its live sports coverage...

    and anyway how many people really want to watch the England Euro 2012 match on their phone????

  • Comment number 11.

    Ditto the Windows Phone Support.

  • Comment number 12.

    support for windows mobile/phone will probably be down to microsoft. If the web browser on windows phone does not support this there is little the bbc can do

  • Comment number 13.

    Can someone explain what technology is behind this? If I access it via Windows Phone it says 'you have to have to correct version of flash player'. It used to say this on my iPad, and now it works. I assumed the videos are HTML5 now? And if so, what's stopping it from working on Windows Phone?

  • Comment number 14.

    Want to watch the football (or any live sport .. or any program for that matter) on terrestrial TV on your phone .... Windows or whatever ?

    Just use https://www.tvcatchup.com/ - it's been there for ever & works great.


  • Comment number 15.

    Re Posts 12 and 13. The BBC has to develop software to make it work with Windows Phone. Post 12 is incorrect - it has nothing to do with Microsoft. The problem is that the BBC is clearly a little biased towards Apple and Google.

  • Comment number 16.

    It's great to see I'm not the only one wanting Windows Phone support!

    But it's worth waiting to see what Microsoft's plans are for Windows Phone 8. They'll be completely changing the development platform, and there's no point developing two apps.

  • Comment number 17.

    Good point Josh. Hopefully more people will begin to realise that Windows Phone is far superior to iPhone and Android. Or it might go the same way as Betamax video!

  • Comment number 18.

    windows phone support please. via an app or through the mobile. silverlight is not a new or mystical technology.

  • Comment number 19.

    I must admit on the iphone this looks really good and so much better than the old site.
    The pages are rather long but I suppose it has to squeeze in the normal website content, whose front page is way too long each day.
    Like the menu part at the top, will be good when all the other bbc sites use this, tried a few and just got the old mobile site, yuk!
    One thing, its a a pain having to refresh all the time and wait for it to refresh the timeline on sportsday. Can that be made automatic like it was in the past.
    This is one thing I hate on the main website and Ive given up with it as its just making what was a rolling live update ticker now a crawl.
    Oh and please move away from using flash video so mobile devices can see the video, some video on the sports website works some doesn't, so its possible for you so why the mixture.
    Will have to wait for the sweden footie match tomorrow to test the live video on ipad and iphone.

  • Comment number 20.

    About time there was support for Windows Phone - in fact, that should be support for non-flash. Adobe announced they would stop development of Flash for mobile devices in November 2011. Not exactly news but what it means is no BBC video content anywhere on the website will run on any Windows Phone from 7.1 upward. Microsoft blame Adobe and the BBC are choosing to support only 2 of the 3 global phone standards. As posted before, Silverlight is not exactly new and html5 is how it's all going to work in future so this refusal to do anything about Windows Phone and BBC content is massively frustrating for Windows Phone users caught between three monoliths not talking to each other! Given the amount of contact between Microsoft and BBC it's a bit baffling / bloody disgrace (delete according to your opinion).

  • Comment number 21.

    Hi, got all excited when web page said Android 2.2 and above could consume Video, but having tried it seems you don't mean that and Flash is required? Please confirm.

  • Comment number 22.

    Would love this on Windows Phone.

  • Comment number 23.

    As above - Windows Phone 7 platform please, same goes for BBC iplayer

  • Comment number 24.

    It says I need flash player. And flash player is not available for my (Android 2.3) device.

  • Comment number 25.

    Re: PJLeeds in post 15 .... Surely, as this new BBC product is a *website*, it is largely Microsoft's fault if the Windows Phone can't view it properly?

    By contrast, if it turns out that the upcoming BBC Sport *app* does not have a version written for Windows Phones, that would of course be the BBC's 'fault'. (That's why I prefer mobile *websites* over mobile *apps* wherever possible.)

    To claim the BBC is biased towards Apple and Google is silly. For many years the iPlayer only worked on Microsoft-based desktop PCs - i.e. licence fee money being used to re-inforce Microsoft's monopoly position there. At least in the smartphone market there are 4 major players.

  • Comment number 26.

    And people claim windows mobile has no userbase, clearly not given the above. Il add my name to the list that wants support for WP7!!!

    The daft part is, Android devices in particular operate in vastly different ways so an app created for one phone may not work at all on another. The whole point of WP7 though is that its not a specs-chase and therefore all devices should operate the same.

    Open4D, it might be a website but it uses a plugin to display content, something on which development stopped some time ago because it is a buggy, insecure and resource hogging plugin. Support for this plugin, Flash, is not within WP7 and indeed isn't supported by Apple either. Yet the BBC took time to develop an app-that-looks-like-a-webpage that detects when an apple device is viewing and forwards it to a video format that it can view. They could, but havnt yet expressed any desire to, do the same for WP7.

  • Comment number 27.

    Come on windows phone is a MUST! Yes Windows phone 8 is about to be released but an app designed for the current generation will more than likely work with the next. Even if it doesn't it will give you a familiarity such that when windows phone 8 is released you know what your doing.

    When you consider this with the fact that current phones wont get the upgrade to Windows phone 8 means there will be phones running current generation software for a while. So go on get familiar with Windows phone workings and make some support for video streaming! With the release of Windows 8 coming out in September for tablets, that flash wont work with, developing an app for Windows phone now will do you wonders! Lastly forgetting all this do it for the license payers who are very vocally asking you on this page for it.

  • Comment number 28.

    Just a quick note. When watching the Italy/Croatia game on my iPad it crashed at approx 86 mins (I'd been watching from roughly 75 mins) then again as it cut back to the studio.
    Also 'full screen' does go full screen, it still shows the tabs in the Safari browser. Don't know if this is an iPad issue or your end.
    Just thought I'd give you some feedback, keep up the good work.

  • Comment number 29.

    Windows phone please!!

  • Comment number 30.

    One more for Windows phone please.

  • Comment number 31.

    Windows phone please! Pleasantly surprised to see how much demand there is for it.

  • Comment number 32.

    Windows phone support please. Could you also explain why you've targeted only 2 platforms instead of creating a responsive html5 solution?

  • Comment number 33.

    I'd like the add support to a certain platform too. Which one you say? You'll have to guess. ;)

    (Ok its WP7, better get it out of the way lol.) Good to see the demand is there, just need to get Microsoft and BBC talking more so that the MS guys can cook up a solution so we're not left in the dark.

    BTW, what forum do you Windows phones guys hang out? Bring back 606! :sob

  • Comment number 34.

    Steve Pearce, okay so the BBC's new mobile-optimized sport website uses a plugin - so Microsoft might have significant justification for not supporting it.

    I think we would both agree it would be nice to have a standardized video format for HTML, with no plugins needed. And why didn't we have this 3 years ago? (Why indeed is the whole IT industry 15 years behind where it should be?) Answers: 1 - software patents (which Microsoft supports and ruthlessly exploits) and 2 - Microsoft's business practices generally.

    Now that Microsoft is having to actually compete properly in a market (the smartphone market), and is not doing so well, and is on the receiving end of some of the unfortunate business decisions that favour the products that are most successful in that market (decisions that Microsoft aggressively sought through monopolistic practices in the past, when it was in their favour), I am not going to shed any tears for them.

    As I said above, at least the licence fee is not being used to actively support a monopoly (as has been the case in the past with Windows desktop).

  • Comment number 35.

    Please can we have a version for Windows Mobile phones?

  • Comment number 36.

    Don't you care?

  • Comment number 37.

    Well Ive been to the BBc Sports page ????? How do you watch the match I am unable to see anything that links to the match for tonight.

  • Comment number 38.

    Windows phone support please! Yes I have seen all the other requests but nothing in reply. I'm new to this so do comments ever get responded to?

  • Comment number 39.

    This comment was removed because the moderators found it broke the house rules. Explain.

  • Comment number 40.

    I reckon we'll never see support for Windows Phone 7 (I am a WP7 device owner), but what I really would like to know is why oh why the BBC are not embracing HTML5 support for video - sign my petition here to request that they start using HTML5... https://www.change.org/en-GB/petitions/bbc-enable-playback-of-video-in-web-site-pages-by-using-html5-technologies?share_id=ufOADBueiS

  • Comment number 41.

    Wow, I can't believe there are so many Windows phone users.

  • Comment number 42.

    Thanks for all your comments and feedback. To pick up on the key themes: I’m afraid I can’t go into specifics around Windows (#1, #3, #5 etc), but I can give some context. There are a wide range of mobile handsets available and these different models make use of a variety of technologies. As you’ve noted, there are also a number of mobile operating systems in the market, however not all of these are able to support our video streams. Where there is a reasonable level of demand for access to these services, we are working with platform owners and manufacturers to find solutions, and we therefore hope to extend our reach to these additional platforms in future.

    @Mike (#21):
    Just to confirm the situation on Android - you do have to have Flash and OS 2.2 or above to be able to watch the video.

    @Edward (#37) and anyone else who wants to watch the England match tonight: Coverage starts at 6.45pm on the main website and the mobile site - look for the video links then.

  • Comment number 43.

    Windows Phone support please!! BBC needs to follow Sky, CNN and not rely on Flash.

  • Comment number 44.

    luciemclean - can you at least give us an insight as to why the BBC are continuing with Flash when it is no longer supported, rather than utilizing HTML5? At least with HTML5 users will be able to view content via web pages on any browser on almost all modern mobile devices.
    How do you intend on continuing support for Android, for example, when (sooner rather than later) OS updates will mean Flash for Android will no longer work?

  • Comment number 45.

    I would love to see HTML5 support but it won't happen.

    As most, if not all of the video content on the BBC is protected in one way or another, HTML5 will never be used and if it was it would depend on some horribly restrictive codec that supports DRM and only supports a limited number of platforms. Personally, as much as I hate it, I would rather put up with Flash right now. The popularity of the iDevices clearly warrants dedicated support for it.

  • Comment number 46.

    Windows Phone please!

  • Comment number 47.

    Windows Phone support please!

  • Comment number 48.

    p.s. support for video playback on Windows Phone devices is possible, as Windows Phone uses the same video technologies and standards as iOS (iPhone, iPad) since both are unable to support Flash.



  • Comment number 49.

    Are we still getting the ps3 BBC sport app before Wimbledon begins?

  • Comment number 50.

    Windows phone support. And an Olympic app, and a BBC I player app please.

    Also xbox smartglass when it's available. That is something that works across devices & platforms, meaning you reach many people. In line with what the BBC is trying to achieve (it's not just Xbox to device, but from windows to devices so that would be a lot if users)

  • Comment number 51.

    In reply to Darren, the whole windows phones won't update to 8 is a rumour and an incorrect one. I hope people stop using it as fact. All will be revealed very soon. Just hang on.

  • Comment number 52.

    Windows phones please and for iPlayer

  • Comment number 53.

    sky have a live news feed on the windows phone platform and youtube videos are viewable, so it shouldn't be too hard for the beeb to do the same.

    no to apps, yes to HTML5 for all platforms

  • Comment number 54.

    c03105780 is right, video playback on Windows Phone devices is quite possible, as iPhones are very similar in this regard


  • Comment number 55.

    Just to expand on the previous Windows Phone and iPad comments;
    On the main site I am able to play a lot of video clips on my iPad. However, when I try to play the same clips from my Windows Phone I am told I do not have Flash installed.
    So, dear Auntie BBC, please can you add the Internet Explorer for Windows Phone User-Agent string to your site and let all of us with Windows Phones have some fun!

  • Comment number 56.

    Not a hope in hell of getting the support for windows.
    Like it or not windows will never out sell android let alone Apple.
    Their is just not enough demand for it.
    You only have google the sales figures to see that.

  • Comment number 57.

    Windows Phone support is desperately needed, surely you can't ignore us all forever?

  • Comment number 58.

    I definitely welcome that fact I can now watch videos on the BBC sports site. But why am I still required to use Flash on my computer?

    Surely on iOS the videos are being servered at h264 HTML5, and as all modern browsers can handle HTML5 video this should now be the default format videos are servered on desktop browsers.

    Every time Flash loads on my laptop the fans go mental, whereas when I watch HTML5 videos there is now such issue due to better hardware acceleration. Flash video needs to be killed and the BBC should stop using such a dated proprietary format.

  • Comment number 59.

  • Comment number 60.


    Thanks for your comment. Leaving the same comment on multiple posts is against house rules (it's considered spam).

    Your comment on-topic for this blog post, but I've removed the other ones.

  • Comment number 61.

    @luciemclean - what level of demand is considered 'reasonable'? your answer did seem a little disingenuous, yes there are a wide range of different handsets available and many of them do use different technologies but that's more a problem with android where there is a wide variation to potentially support, the point of windows phones is the tech is locked down and controlled so if it works for one WP7 device it should (in theory, hah!) work for all.

    Even though it probably wouldn't take that much work to adapt the alternate video you have for apple to feed it to WP7 as well (it seems to support the same codecs the iphone does after all) I would fully understand if you were to say that due to the expected arrival of WP8 there is not a strong enough case to develop a feed for WP7 at this time. I wouldn't like it, but I'd understand it and would appreciate KNOWING one way or the other rather being left in limbo like this (although as a WP7 user I am distressingly used to corporate app people seeming to be unaware that there are actually more than two smartphone O/S on the market...)

  • Comment number 62.

    For anyone asking about Blackbery....where have you been this past yeat?...forget it. No one writes Apps for BBs and its game over for RIM.

  • Comment number 63.

    and now with the launch of Android Jelly Bean, another new platform needs HTML5 video support as you cannot install Flash anymore.


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