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BBC Online Industry Briefing: Children's Product Update

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Phil Buckley Phil Buckley | 14:00 UK time, Tuesday, 22 November 2011

Hello, I'm Phil Buckley, the Product Manager for CBBC and CBeebies interactive.

My editorial colleagues Japhet Asher, Rachel Bardill, and I gave a talk on Thursday 17 November to a group of suppliers, both to introduce those new to children's content to what we do, and also to meet talented new agencies who might be interested in our upcoming work.

As always, the BBC is not responsible for any risque/ off message jokes:

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Phil Buckley is Product Manager, CBBC and CBeebies

Children expect games from the BBC, as Lisa Blythman-Wood, of VML London, noted:

#bbconline games page as important as the homepage for CBBC

Johan Jardevall of Valtech welcomed moves towards HTML5:

Happy to see html5 being investigated for use in future CBBC games - good fun watching the games demos #BBCOnline

But Emma Cooper of Team Cooper Limited disagreed:

#bbconline briefing, very much focusing across 4 screens, experimenting w/html5 games despite taking what can be produced back 10yrs

The product update had plenty of chances to include games and fun. Laura Ellis, BBC Head of New Media in Birmingham, drew life lessons:

very fine demo of BBC Childrens' game 'Moo Spew' by @mrrobinmorley. Moral: Never kidnap a cow and take it on a boat #bbconline

Edd Uzzell, Sony, appreciated the BBC Newsround word search, which asked youngsters to find "Seb Blatter" and "racism" in a grid.

A highlight from #BBCOnline conference was the great word search on #CBBC site. BBC news should add this to imgur.com/3xWPL


  • Comment number 1.

    I am concerned by how concerned you seem to be about "off message" material.

    Please let me know where I can find your "on message" and "off message" definitions and any document that outlines what happens when you do not know where something sits within these.

    I am also concerned about the "PC Grooming" of children as shown by youngsters to find "Seb Blatter" and "racism" in a grid. This is mainly the job of parents. I take it the PC brigade need to ensure that everyone is opinion cloned for our future. Are you Orwell's Ministry of Truth?

  • Comment number 2.

    Hi Kit -

    OK, I wrote the 'off message' line before I'd given the prez and I didn't know at that stage exactly what I was going to say. There is no hard definition I am aware of, but to paraphase Sir Alex Ferguson, I was basically born off-message and can get carried away into making inappropriate jokes, so I thought it wise to indemnify those who employ me. However, in practice I think I was relatively well behaved.

    >> Are you Orwell's Ministry of Truth?
    I am, though only in a personal capacity, not for work. (I'm telling you things you already know here I'm sure, but you know that Orwell's Room 101 is based on a BBC meeting room he used to have to go to?). Or rather - if you are concerned about the plurality of voices within CBBC, I would really recommend that you check out the website/ watch the channel, which I feel definitely gives children a flavour of different aspects to an argument. Fantastic stuff IMO on Autism recently at https://www.bbc.co.uk/newsround/15655232 - and the Richard III song at https://www.bbc.co.uk/cbbc/clips/p00hf64l is certainly against the historical grain.

    Best wishes-


  • Comment number 3.

    This comment was removed because the moderators found it broke the house rules. Explain.


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