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A day about innovation at BBC Audio & Music Interactive

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Steve Bowbrick Steve Bowbrick | 15:40 UK time, Tuesday, 3 August 2010

Innovation sign

BBC Audio & Music interactive is the department that looks after all the activity on the web, the red button and on the social networks for the BBC radio stations, music programmes on the TV and all the big annual events (The Proms, Glastonbury and so on).

Four times a year the team meets to share ideas, case studies and war stories. The meeting is imaginatively called the 'departmental' and it takes place in Broadcasting House - big presentations in the Radio Theatre and smaller 'break-out' meetings in various conference rooms. It starts at 0900 and finishes at 1300.

Tomorrow's 'departmental' is all about innovation - showing off the good stuff we've been building lately, learning from friends and partners who are innovating and talking about ways to innovate better ourselves. Mark Friend, Controller of the department, will chair. He says:

We've decided to make our departmental meeting as open as possible so that we can share some of the projects and ideas that we're excited about - both in the BBC and in other companies. Using social media to do this is an obvious step for us, and I'm excited to see how readers of this blog will engage in it."

So, this is a first. Some of the break-out meetings will take place outside the BBC (hosted by friends and partners like Absolute Radio, Media Trust, The Telegraph and radio production company Somethin' Else), everybody invited will be encouraged to use Twitter to share what they're learning and we're inviting everyone else to join in by using the hashtag #amint on Twitter.

I'll be hosting the discussion here on the blog (using live chat software from Cover It Live) and I'll publish as many messages from inside and outside the BBC as I can, from 0900 tomorrow and the hashtag is already pretty busy. Please join us here tomorrow for an insight into how the BBC learns and innovates.

And if you have any insights into innovation in a big media organisation or reflections on innovation in general, please post a comment here or tweet with the hashtag #amint.

Steve Bowbrick is blogs editor at BBC Audio & Music


  • Comment number 1.

    As an indie who has been doing work for A&Mi for the last year or so it would have been nice to have had more than 12 hours notice for this event. Were notifications sent out? How were invites apportioned?

  • Comment number 2.

    Dave, in most respects this is a normal departmental meeting. Some indies will be present but they've been invited to present specific projects to the meeting. If you'd like to attend future meetings I'd just give your contact at A&Mi a nudge and I'm pretty sure you'll be able to come - especially if you're working on something interesting.

    Steve Bowbrick, blogs editor, BBC A&M

  • Comment number 3.

    Hi Steve,

    Paul, a Director of Somethin' Else here. Delighted to have been a part of the event yesterday, and just seen this.

    You describe us incorrectly -- we're not a radio production company!

    We're very proudly the largest supplier to A&M but that's not what we 'are.' Hard to avoid sounding like Nathan Barley, but let's just say at the presentation I discussed our digital work. The Beeb would call us multiplatform, which is closer to it.

  • Comment number 4.

    This comment was removed because the moderators found it broke the house rules. Explain.


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