Channel 4 and Talk Talk join Project Canvas
This morning's announcement, that Channel 4 and Talk Talk are joining Project Canvas, is getting a fair bit of attention, which for me underlines the huge public and market interest in what we believe will be a groundbreaking intiative.
Channel 4 and Talk Talk now join the BBC, ITV, BT and Five as partners in the project, and together, we are seeking expressions of interest from other companies who share our vision of bringing broadband and broadcast content together through an open, internet-connected TV platform, and increase consumers' access to on-demand content and services.
Of course the BBC's involvement in the project is subject to BBC Trust approval, and we are expecting an interim decision in the near future. If the proposals are approved, then we can move ahead with the other partners to form a new joint venture to develop technical specifications, market a new consumer brand, build a common user experience, and build the technology platform. The project has its own home too, so visit https://projectcanvas.info to keep up to date with developments.
Erik Huggers is Director, BBC Future Media & Technology.