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Changing headlines

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Steve Herrmann Steve Herrmann | 14:09 UK time, Friday, 20 November 2009

From today users of the BBC News website will start to see a slight change in some of our headlines on stories (Editor's note - this blog post was originally published yesterday).

In some cases these will be longer than they are now, to allow us to spell out in more detail what and who the story is about. This is so that people using search engines to look for the story can find it more easily.

That's probably enough detail for anyone who's read this far. But if not, and you'd like to know more about why we are doing this, please read on...

The practice of "search engine optimisation" - making content in such a way that it is easily retrieved via search engines - is an important area for us and for others across the web.

A growing number of users come to stories on the BBC site from places other than our own front page - for example search engines, other sites, personal recommendations, Twitter or RSS feeds.

So our developers have done a bit of work to allow journalists the scope to create two headlines for a story if they want to....

Steve Herrmann is editor of the BBC News website

Read more and comment at the Editors at BBC News

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