Facebook on Radio 4
Book of the Week on Radio 4 this week is Ben Mezrich's Accidental Billionaires, a book whose subtitle (at least in the American edition) is: The Founding of Facebook: A Tale of Sex, Money, Genius and Betrayal. Perfect Radio 4 material then. As you'd expect, the book has its own Facebook profile.
Radio 4, like all the top media brands, is on Facebook too, but in a fairly haphazard way, although the Corporation's social media guidelines encourage staff and programme makers to get involved. There's no formal Radio 4 presence but a number of individual programmes have profiles. Only one Radio 4 programme makes systematic use of Facebook to interact with listeners and to solicit contributions: Saturday Live.
Read more and comment at the Radio 4 blog
Steve Bowbrick is editor, Radio 4 blog