New mobile homepage launched
Today we relaunched the BBC Mobile homepage. Devices that store cookies will get a homepage with the customisation options that we have been beta trialling for the last month, and devices that don't store cookies will get a redesigned non-customisable version. Users who want the desktop rather than the mobile version can go into the preferences section of the site and choose to always get the desktop version. We'll be making another update soon so that cookies will store your chosen preference.
The full list of content and functionality is on the previous blog post about the beta version of the page. Additionally, devices connecting over Wifi will be offered podcasts and the latest BBC iPlayer content.
We've used your feedback about the beta to make improvements to the homepage, including tightening up the design and customisation features, losing some confirmation screens and streamlining the user journey.
Who can use it
The customised homepage will work on iPhone, iPod Touch and Google Android; handsets running the Opera browser; all Nokia N Series and high-end Nokias; Sony Ericsson and Samsung running the Net Front 3.3+ browser; Blackberry 4.2+.
To get it, type bbc.co.uk/mobile into your device browser, or text MOBILE to 81010 to receive a link to the site. Text messages to the BBC cost 10-15p, depending on your network
This is only the first phase of our plans for the BBC mobile homepage. While it's a vast improvement on the current offering, we'll continue to review the content, functionality and design, and we'll continue to listen to users about what they want to be able to do with their homepage.
We'll make it possible to customise the mobile homepage from a desktop PC and, in the future, to share preferences between mobile and the fixed line (where appropriate to do so). We'll also introduce an element of implicit recommendation - telling users about more content they might be interested in that they may not be aware of. We'll widen the range of handsets and browsers supported, and build on our new dynamic device-intelligent architecture to offer the best possible experience, whether you are on a low-end, high-end or touch-screen device.
We're exploring ways to let users to add more content whilst being mindful of page weight. We'll tie this into device detection too, so that users can get the best experience possible for their handset's capabilities.
At the moment, these changes only affect the homepage but, if someone spends time and effort telling us about their favourite subjects and UK location, it makes sense for this to shape their experience across the whole BBC mobile site. Over the next few months we'll be looking to offer a more customised experience across other areas of the site too.
We'll also be looking at other ways to help users find what they want from the vast range of content on the site - mobile search, using dynamic navigation and links, and looking at how we can use location-based technology.
Users of our international site will see their homepage change later this year - making it more customisable using the functionality we've developed for the new homepage.
We'd appreciate any feedback you have about the new homepage. We'd especially like to find out what you think of the functionality, user experience, design and the speed at which it loads on your phone. It's a little heavier than the previous homepage as it has more content in it. And if you have any other comments about the features you'd like to see on the homepage, we'd love to hear those too.
Ulyssa MacMillan is executive producer, mobile browser.