Interesting Stuff 2009-02-09
Today's blog post is sponsored by Twitter, the world's most popular microblogging service.
I'm kidding, of course, but some BBC Radio listeners have been feeling a little overwhelmed by the explosion of Twitter-chat over our airwaves, suggesting that DJs are unfairly (and annoyingly) publicising the networking site. We blame Jonathan Ross.
BBC tweeters will be trying to make sure they don't make the same mistake Peter Horrocks did. The head of the BBC newsroom inadvertently announced some job appointments using his Twitter account.
Radio 4 boss Mark Damazer is to become the first BBC radio station controller to have his own blog and will make his debut today, Monkey can reveal. No word yet on whether there will be a "green ink" button for the station's famously sensitive listenership to make their comments."
And here it is! The new Radio 4 blog from Mark. He's made an enthusiastic start:
It may not work--but I thought that given the nature of the R4 audience--loyal, demanding, inquiring--I am hopeful that I will learn some useful things and that you will feel more in touch with the station."
We have a lot to do. The BBC, historically, hasn't been as good at reaching younger audiences - mobile is a way that we can build a bridge. We have to get beyond news, sport and weather (on mobile). Mobile skews younger, very similar to our radio mandate ... many of them don't have laptop computers... we need to start targeting services and products there. Twenty percent of the audience for BBC Mobile uses no other services from the BBC."
This article in the Financial Times on Sunday explores the mobile ambitions of the iPlayer further.
Finally, Jem Stone, BBC Communities Executive, Audio and Music, has written one of the most insightful pieces on integrating Twitter that I've read for a long time. It's a whopper, but well worth reading.
Dave Lee is co-editor, BBC Internet blog, BBC Online, BBC Future Media & Technology.