The Apprentice Insider meets Helen
"There's a possibility that if I'd have gone with the bakery idea from the start I might have had a better chance of winning," Helen admitted, referring to her last minute proposal. "My initial idea to do an executive assistant service for busy people in the mass market – I knew Lord Sugar wasn't keen on it when he said that he was disappointed with my business idea as soon as I came into the boardroom following the interviews. All I could do was state my second business plan but I think by then it was too late."
Gracious in defeat, Helen suggested why Lord Sugar ultimately plumped for her MyPy collaborator: "I think when it comes down to it Tom has a whole raft of ideas that he can draw on and that was his real key strength". She also spoke of her admiration for one well-known figure that she encountered in The Final – Margaret Mountford. "I think [she was] the toughest interviewer, because you've obviously watched previous series, you've seen what she's like, you want to impress her and you're a bit in awe when you walk in… and you want to do a really good job."
Helen's impressive string of wins came to a halt in the Reinvestment Task, which contained one of the series' most notable talking points. "It was obviously controversial when I tried to take over as Project Manager on the task from Melody," Helen clarified. "As a businessperson, you're naturally inclined to want to save something if it's going wrong. My strategy, however, was flawed. But I do like leading… and like I said, I wished I'd put myself forward to be Project Manager on that task from the start because it was all about organisation. [But] I don't know if it would have changed the result."
The bakery expert may have missed out on Lord Sugar's dough, but Helen emerged from the process with much acclaim and a newfound awareness of herself. "I've really learnt my own strengths and weaknesses," she said. "You really get to see how you perform under pressure and it's great to see how far you can push yourself and how hard you can actually work and how far you can really take the challenge and rise to it."
Watch more from our interview with Helen, including her feelings on the winning streak, whether she has seen Catsize's light yet – and a rubbish joke!
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