5 live's RAJAR Figures Quarter 1 2011
Today is what everyone working in radio calls RAJAR Day - the publication of the latest listening figures for radio in the UK. What the numbers show are how many people listen to each radio station in the UK for at least five minutes within a quarter hour period in the first three months of this year. For 5 live, we once again have a very encouraging set of figures. Our total audience is 6.65 million for 5 live alone and 6.8 million for 5 live and 5 live Sports Extra combined.
The number of listeners is up nearly 3% year on year though down on our record-breaking previous quarter. As always with 5 live, you have to look at the major sports and news events taking place over a period which inevitably have an impact on listening figures. Although busy, the first part of 2011 didn't really match the previous quarter which had included the Ashes and the Ryder Cup as well as some major news stories such as the autumn spending review and the early winter snowfalls.
Overall the picture is that 5 live's audience is up on the year by 170,000 listeners and at its fourth highest level ever (and the highest for any quarter not including a World Cup or Ashes Cricket series). For the first time in the station's history, we are consistently recording listening figures above six million. It's also very pleasing that Sports Extra's listening figures show an increase and are at their highest level since the summer of 2009.
It's a very busy time at 5 live at the moment. The BBC Trust's review of 5 live and 5 live Sports Extra has just begun and across the BBC we're looking at how we spend our money following the licence fee settlement. What these numbers show are how nearly 7 million people really value what 5 live and Sports Extra have to offer each week.
Coming in a week in which we've also picked up seven Gold Sony Radio Academy Awards - more than any other radio station - it's a good note to end on.
- The RAJAR website has listening figures for all radio stations
- BBC press release about RAJAR figures accross BBC networks