5 live's Rajar Figures Quarter 3 2010
Our latest listening figures are out today and they show 5 live has a weekly audience of 6.3 million and a 4.7% share of listening. Rajar figures for 5 live are always seasonal and affected by major events so not surprisingly we have dropped from our all-time record figures of the last quarter (helped by the World Cup and the General Election) and from this time last year which included England's triumph in the Ashes.
This quarter has been a bit less dramatic (it included only the closing stages of the World Cup after England had been knocked out and flown home) but what's most encouraging is that we once again have more than six million listeners a week. This is the seventh successive quarter we've been above the six million mark showing that long-term we are steadily building our audience.
One very encouraging number is that people are listening to us for longer - for an average of 7 hours and 53 minutes per week - that's half an hour per week longer than last quarter and 13 minutes a week longer than this time last year. All of our weekday programmes are performing above the long-term slot average suggesting the new schedule is bedding in well although, as I've said before, we need to give these programmes at least a year to settle down.
5 live Sports Extra has gained 100,000 listeners on the quarter although not surprisingly down on the same time last year, given the cricket coverage in that period. On both 5 live and 5 live Sports Extra, we've got lots coming up between now and the end of the year including of course the fullest coverage of England's efforts to retain the Ashes in Australia. We'll be continuing our detailed, close-up coverage of the spending cuts and their impact, there'll be a special week of programmes in early December looking at what the family means in the UK nowadays and of course we'll continue to bring you more live football than you'll hear anywhere else.
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