RAJARs show more people listening to 5 live
I promised I'd write about the latest set of RAJAR listening figures when they were published. Well they're out today and they show that 5 live's weekly audience is the second highest in the station's history (in case you're interested the highest came in 2002 at the time of the Japan/South Korea World Cup).
5 live now has 6.48 million listeners a week. That's up 370,000 on the last set of figures and up more than a quarter of a million on this time last year. Encouragingly it's the first time our weekly reach has been above 6 million for five quarters in a row. Our share of total radio listening is now 4.6 per cent - a 0.1 per cent increase from last quarter.
5 live Sports Extra's audience has risen slightly to 0.68 million and the total audience for 5 live and 5 live Sports Extra now stands at just over 6.5 million, again up on both the quarter and the year. There's also a marked rise in digital listening which is so important for our future because of the limitations of medium wave.
There's a good performance across the schedule with many news and sport programmes showing reasonable gains. I've consistently said that one quarter is far too little information to judge the new weekday schedule so we'll need to see how the numbers settle down over the next few months. Trends are what really matter with RAJAR figures and we're obviously encouraged by the overall station performance.
After the drama of the election, we're looking forward now to the next few months; our key priorities are to chart the impact of the early months of the new government and of course to offer the best possible coverage of the World Cup - as well as anything else the world throws at us.Adrian Van Klaveren is Controller of 5 live and 5 live Sports Extra
- RAJAR (Radio Joint Audience Research) is jointly owned by the BBC and commercial radio trade body the Radio Centre. Participating listeners are asked to record their radio listening in quarter-hour time blocks for one week.
- The RAJAR figures for 'linear listening', not including on-demand listening or podcasts, in a table and the official quarterly press release (PDF).
- In the press, the big RAJAR stories were the overall growth in digital listening, Chris Evans' huge Radio 2 debut and the big jump in listeners to 6 Music. 5 live's boost to listening was covered in The Guardian and The Times.