Branding - building the value

The importance of own label brands in the food industry.

Breaking even

How businesses need to adapt – an example of one business changing its focus.

Creating a brand image

Evan Davis tells the story of the rollercoaster rise and fall of Sunny Delight.

Crisis management in business

Evan Davis tells the story of the way Apple dealt with a corporate crisis.

Financial aspects of business start-ups

The story of the Innocent drinks company - the highs and lows for the founders.

Successful products - the story of the Mini

Evan Davis tells the story of the Mini - a successful product but as a financial disaster.

11 learner guides

We have a selection of learner guides