Branding - building the value

The importance of own label brands in the food industry.

Breaking even

How businesses need to adapt – an example of one business changing its focus.

Business start-up

A new business starts up, helped by a small business advisor.

Creating a brand image

Evan Davis tells the story of the rollercoaster rise and fall of Sunny Delight.

Crisis management in business

Evan Davis tells the story of the way Apple dealt with a corporate crisis.

Customer service

The importance of good customer service in the success of a business.

Decision making

Students running their own business discuss strategic, tactical and operational decisions.

Developing businesses - the Polaroid story

The history of Polaroid and the decision to avoid further development of their product.

External factors

How a sound equipment company deals with external factors.

Franchising

Looking at a franchise business from the view of a franchisee and the franchise owner.

7 learner guides

We have a selection of learner guides