Effective communication

Effective communication could be an inspiring manager who passes on key information to employees enabling customers to be well informed when asking questions in store

Communication makes a big impact on business efficiency. Effective communication means:

  • customers enjoy a good relationship with the business, eg complaints are dealt with quickly and effectively
  • staff understand their roles and responsibilities, eg tasks and deadlines are understood and met
  • staff motivation improves when, for instance, managers listen and respond to suggestions