Customer satisfaction

Customers are important to a business as they are the people who buy the goods or services it provides. If customers are not satisfied the business will not be able to sell its goods or services, therefore no profit will be made and the company may go out of business.

Customer satisfaction relies on good customer service. Customer service is the service a consumer receives before, during and after they have purchased a good or a service.

Customers out shopping
Satisfied customers will continue to use a business and contribute to its profits