The relationship between audiences and media texts is constantly evolving.
A demographic audience profile is based on things like…
Nationality, political preference and religious beliefs
Age, gender, income, education and occupation
Ethnicity, race, and regional identity
Audiences in the C1 demographic category are from which social class?
Lower middle class
Skilled working class
Working class audiences are identified by which category?
Upper middle class audiences in the A category often hold what type of jobs?
Teacher, architect, computer programmer
Doctor, banker, lawyer
Shop manager, office manager, social worker
Waiter, labourer and shop worker are found in what category of audience?
C1 Lower middle class
C2 Skilled working class
D Working class
GQ and Cosmopolitan are lifestyle magazines which primarily target audiences based on...
How do advertisers find out about a magazine’s target audience?
They read a few editions of the magazine to get a feel for the content
They use press packs supplied by the magazine containing demographic profiles
They observe the type of people reading the magazines in public and target them
A TV programme like CBBC’s Newsround targets an audience using...
What does a psychometric audience profile do?
It defines an audience by analysing their values, attitudes and lifestyles
It defines an audience based on their educational achievement, income and occupation
It defines an audience based on their health, income and age
Who developed a psychometric method of categorisation featuring identities such as 'mainstreamer', 'aspirer' and 'explorer' among others?
Todorov and Propp
Proctor and Gamble
Young and Rubicam
According to this categorisation – what does a ‘mainstreamer’ seek?
According to the same method, which category of audience are ‘not influenced or impressed by status and are not materialistic’?