In 1966 Carmichael was elected national chairman of the SNCC. Shortly afterwards, he used the slogan ‘Black Power’ for the first time. The aims of which were:
In 1967, Carmichael co-wrote the book, Black Power. Some civil rights campaigners accused him of promoting anti-white racism in the book.
The slogan, ‘Black is Beautiful’ was also adopted by Carmichael to encourage African Americans to take pride in their heritage.
Some of his supporters adopted Afro hairstyles, as well as African names and forms of dress. In 1968, Carmichael left the SNCC and joined the more aggressive Black Panthers.