The United Kingdom is an ethnically diverse country; however this diversity is not always reflected in the media.

On TV, film, and on the front of glossy magazines, non-white faces are often under-represented.

Many people confuse ethnicity and race.

Ethnicity is defined by culture, national customs, language or beliefs.

Race can mean physical characteristics that may be related to skin colour or other physiological features.

 Still from Eastenders

Eastenders has a long tradition of reflecting the diversity of British society

The media’s representation of ethnicity can prove very powerful as it could be the only experience of other cultures that some audiences will encounter.

If all representation of ethnicity in the media were balanced this would not be a problem. However many representations can rely on negative stereotypes which may adversely affect the way others then perceive a particular ethnic culture.