The marketing mix

1

What does a business adjust to create a brand image for a product?

2

What is the most important element of the marketing mix?

3

What does the overall marketing mix of a firm determine?

4

Who is protected by consumer protection laws?

5

Which of the following is NOT an element in the marketing mix?

6

Where are premium products most likely to be sold?

7

When is a business most likely to adjust the marketing mix of a product?

8

A supermarket's own brand range of products:

9

How is a business most likely to increase sales of a premium branded product?

10

What does the overall marketing mix create?