A company needs to consider the marketing mix in order to meet their consumers' needs effectively.
What does a business adjust to create a brand image for a product?
The marketing mix
What is the most important element of the marketing mix?
No single element is the most important
What does the overall marketing mix of a firm determine?
Profit from marketing
Who is protected by consumer protection laws?
Businesses and customers
Which of the following is NOT an element in the marketing mix?
Where are premium products most likely to be sold?
In designer stores
On market stalls
When is a business most likely to adjust the marketing mix of a product?
If costs change
If customer needs change
If management changes
A supermarket's own brand range of products:
Has its own marketing mix
Has no marketing mix
Has no promotional mix
How is a business most likely to increase sales of a premium branded product?
By cutting price
By increasing promotion
By using supermarkets for distribution
What does the overall marketing mix create?
A unique selling point for a product