How we buy and consume music has changed over the years. These days, we’re most likely to purchase digital downloads and listen to digital audio files.
Why is marketing so important for record labels?
Marketing makes it obvious to consumers if the artist is talented or not
Marketing guarantees hit singles
Marketing helps to maximise product sales of music releases, as well as concert tickets and merchandise
What do music videos aim to do?
Promote sales, develop the artist’s image, entertain consumers
Show viewers that the artist is also a talented dancer
Help the act break in to the film industry
Which of the following statements best defines a 'performance' music video?
The video is very expensive to make with high production values
The video consists of footage of the artists performing, singing or playing instruments
The video contains elaborate choreography with additional dancers
Which of the following statements best defines a 'narrative' music video?
The video tells a story to convey the meaning of the song
The video uses on screen text to enhance the impact of the words of the song
The artist pretends to be a different character in the video
How is iconography used effectively on album and single covers?
The font of the title text allows us to easily identify the genre
The colours make the cover stand out over other covers
Objects and images are shown that give us recognisable clues about the genre
Which of these is NOT a UK music industry regulator?
Video Performance Limited (VPL)
Performers Regulation Studio (PRS)
Mechanical Copyright Protection Society (MCPS)
What is the role of an A and R manager?
Scouting talent and signing new acts
Managing the promotion of acts
How has the internet affected the music industry?
TV channels showing music videos are obsolete
Artists reach larger audiences and make more money
More tracks are illegally downloaded