Business objectives

Business objectives - Profit, Market share, Enterprise, Provision of service, social responsibility, customer satisfaction, survival

An objective is a target set by a business. It helps the business prioritise what has to be done to achieve the success it wants.

There are several different types of business objectives. The choice of business objectives depends on the stage of development a business is at and what sector of the economy it is in.

Business objectives include the following seven types:

  • survival
  • profit
  • provision of a service
  • social responsibility
  • customer satisfaction
  • market share
  • enterprise