Mass tourism


Mass tourism occurs when large numbers of people visit the same place at any one time. This includes sunbathing on a beach, eg the Costa Del Sol (Spain), skiing in the mountains such as the Swiss Alps, visiting a national park such as Loch Lomond and the Trossachs (Scotland), or travelling to a theme park, eg Disney World in Florida.

Tourists sunbathing
Tourists sunbathing

Governments and local people often favour mass tourism as it generates a lot of income. Mass tourism is often the most popular forms of tourism as it is usually the cheapest way to go on holiday, by booking a package deal through a travel agent.

Causes of mass tourism

  • Improvements in communications - road, rail and air travel.
  • Purpose built resorts, spas and holiday camps.
  • Increase in paid time off work, following the 1871 Bank Holiday Act.
  • Ability to finance time off work with holiday pay, following the 1938 Holidays with Pay Act.
  • More free time to travel and holiday at home and abroad.
  • Enhanced standard of living and more disposable income.
  • The impact of tour operators and travel agents making it easier to holiday with package deals, which often include flights, transfers and meals.
  • Travel programmes on TV and social network sites encouraging people to visit different places.
  • Cheap package holidays and budget airlines making holidays more affordable to many people.
  • Attitudes to going abroad have changed as tour operators eliminate the stress by employing tour reps in the resorts.
  • Desire to experience different climates and guaranteed sunshine - away from the great Scottish summer!
  • Demand to explore different places of historical, cultural, religious or environmental interest.