Businesses use market research to identify customers’ needs and wants. Each method of market research has advantages and disadvantages for a business.
Which of the following is an example of field research?
Which method of market research is expensive to undertake?
Which of these three methods of market research has the largest geographical reach?
Which of these three methods of market research can be successful without an interviewer or facilitator?
Which of the following is a disadvantage of desk research?
May be out of date
Expensive to collect