Different ways to present information

Information needs to be presented clearly and in the most appropriate way possible. The layout, design and format must suit the purpose and audience. The following are all possible formats:

  • essay
  • leaflet
  • poster
  • website
  • presentation (slideshow)

In each of the above you could include one or all of these:

  • text
  • image and photo
  • graph or chart
  • audio
  • video
  • animation

The final three cannot be used in print but the use of digital leaflets, newsletters and posters is common practice.

Design template for a leaflet

Before you start work on your information, ask yourself the following questions:

  • What is its purpose?
  • Who is going to read or look at it, ie who is the audience?

These questions will help you to decide the best way to present the information.