Types of decisions

Decisions are part of the manager's remit. Difficult choices may have to be made for the common good of the organisation. There are three types of decision in business:

  • strategic
  • tactical
  • operational
Pyramid showing strategic, tactical and operational decision-making
strategictacticaloperational
long termmedium termday-to-day
complexless complexsimple and routine
made by senior managersmade by middle managersmade by junior managers
eg aiming to be market leadereg launching new product/opening new brancheseg regular ordering of supplies/creating staff rota

Mission statement

A mission statement is a formal written statement of the objectives and aims of a company. The BBC's mission statement is:

quote
To enrich people's lives with programmes and services that inform, educate and entertain.