Businesses can be market-led or product led. Different strategies are used to target habitual, informed and impulsive consumer behaviour.
Which of the following is an example of a market-led organisation?
A tech company
A clothing company
Which of the following is an example of a product-led organisation?
Which of the following products is likely to be a routine purchase?
A chocolate bar
Which of the following definitions best describes informed consumer behaviour?
Requires little involvement from the customer
When the customer takes time to research the product before buying
Occurs without any prior planning or thought
What can influence impulsive purchasing?
Point of sale displays
Money off vouchers