Market-led businesses find out what the customer wants through intensive market research and then creates a product that will satisfy those wants. Market-led organisations are:
Product-led businesses develop a product first and then try to sell it to the customer through intensive advertising. Little or no market research is carried out before production begins, instead time and money is spent on researching and developing the product. Product-led businesses often operate:
Companies such as Apple or Tesla would operate as a product-led business.