A designer’s initial design may not be exactly what the client had imagined, so feedback is vital to help adapt and improve the product. The client will have a clear idea of what the users of the product, known as the target market group, are looking for and may be able to give the designer feedback about changes they want to be made.
The client may have a particular branding style or a range of existing products that the designer needs to think about or include. As the client is paying for the services of the designer, the client’s wishes should be considered at each stage of the process.
A group of potential users of the product can be given a prototype to test. These user trials aim to get honest and critical opinions from a range of people. When numerous people are asked for opinions, it is important to ask questions that can be quantified to provide information that can be analysed using spreadsheets and algorithms:
Being able to create charts and graphs means data can be looked at quickly and can be shared with other people in a simplified form, as the data is more visual.
Electricity used to power a kettle over a year can be plotted on a bar chart, which gives the consumer a visual diagram of their electricity use and peaks. Below is an example of electricity used to power a kettle to heat water for a company:
The decrease in use of electricity could be linked to people drinking fewer hot drinks in the warmer months.
A student is planning on making a watering device for gardeners. To identify if there is a need for such a device they research rainfall in the UK. The pie chart below shows average monthly rainfall figures for the UK. Identify any patterns in the data within the pie chart.
Professionals in industry can provide insightful and appropriate feedback. They could have experience of how to make improvements, or how a product can be cheaper or easier to make.
Being able to reflect on data in a positive way is a key skill of a designer. Working collaboratively can help people see the viewpoint of others and improve creativity.